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traze

About Traze · founded in 2026

We are building the SEO team that works every day and lets you check its work.

Traze researches, writes, publishes and measures so your business gets found in Google and in AI answers. We are new, we say what we cannot do yet, and everything we claim can be read and checked.
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Traze at a glance

Founded
2026
Based in
Eindhoven, the Netherlands
Product
Autonomous AI SEO and GEO platform
Contact
hello@traze.io

The start · why Traze

Why we are building this

Traze started in 2026 with a simple observation: more and more customers ask an AI instead of Google, and almost no business knows whether it gets mentioned there. The tools that measure it publish nothing. The platforms that publish barely measure.

We looked at what is for sale. Autonomous SEO platforms that push pages into your CMS but reduce AI visibility to a single counter. Monitoring tools with tidy dashboards that never improve a page. Agencies that sell hours and send a monthly report. Nowhere is the whole loop in one place: research, write, publish, optimise and measure honestly.

That is what we are building. A platform that does the work a good SEO team does, but every day and for every page, with people in the places where judgement is needed. No separate 'engine' with its own name: the product is simply called Traze.

We are new, and we say so. On this page you can read who is behind it, where we are, and why you can trust a newcomer anyway, or better: check one.

Mission

What we stand for

Get every business found where its customers search: in Google and in AI answers, without agency hours and without empty promises.

In practice that means content that is accurate and sounds like you, published in your own CMS, measured per engine with a public method, and a price you can reconsider every month.

Principles · four

How we work

Four commitments that decide what we build, how we write and what we refuse to do.

01Measure before you claim
A ranking or an AI mention is only real once it is in the data. We promise no positions; we show what happens, per engine and per page, and explain how we measure it.
02Software works, people decide
Research, writing, publishing and measuring run in software. Approving strategy, guarding tone of voice and judging sensitive topics stays human work, on your side and ours.
03Specific over clever
No space metaphors, no 'revolution'. We say what Traze does, what it costs and what it cannot do yet. If a page fails that test, we rewrite it.
04Build in public
Our method, our roadmap and, later, our own numbers are online. What changes gets logged. It keeps us sharp and gives you something to check.

Who builds Traze · not an agency

The people behind Traze

Traze is small and we do not hide it. These are the people who write, build and are accountable for what is on this site.

As the team grows, so does this list. Want to help build it? See the roles we expect to open.

  • Traze team

    Editorial team

    Written by the people building Traze: SEO specialists and engineers who see daily what does and does not work in Google and AI answers.

  • Tim

    Founder

    Founder of Traze. Writes about autonomous SEO, AI search and building a platform that has to prove itself.

Building in public · 2026

Where we are

A dated timeline instead of an 'about us' story. What is done, what is in progress and what is planned, labelled honestly.

  1. Summer 2026

    Research

    Done

    We went through the market: what autonomous SEO platforms promise, what AI visibility tools measure and where businesses get stuck. Conclusion: almost nobody connects publishing to honest measurement.

  2. September 2026

    Foundation

    Done

    Brand, design system, content schemas and the measurement definitions you can read on the methodology page. Rules first, software second.

  3. September 2026

    Website and free tools

    In progress

    This site: the capabilities, service pages per CMS and industry, free tools and the full measurement method. Everything we claim can be read here.

  4. Fourth quarter 2026 · planned

    Platform in private beta

    Planned

    The first customers connect Search Console and their CMS; the loop from research to measurement runs on real sites. We publish numbers from that period only once they are verified.

  5. 2027 · planned

    Traze on Traze

    Planned

    A public scorecard of our own AI visibility and organic growth, updated weekly. If our system works, it should show on our own site.

Trust · why a newcomer

Why you can trust a newcomer

We have no customer logos, reviews or press mentions yet. Instead we make five commitments you can check yourself.

What we cannot show yet

Customer numbers, reviews and press coverage. They will appear once they are real. Until then: try the free tools, read the methodology and judge for yourself.

  1. 01Public methodology

    How we measure AI visibility and organic traffic is fully online, with formulas and caveats. Every number in your dashboard traces back to those definitions.

    Read the methodology

  2. 02Example data is called example data

    Until we have verified customer numbers, the case studies on this site are labelled as illustrative. We do not put up invented logos, reviews or figures.

    See the case studies

  3. 03Monthly rolling contracts

    You do not have to trust us with an annual contract. Every plan is also available month to month, cancellable monthly. Good work does not need lock-in.

    See pricing

  4. 04Our own scorecard (planned)

    Once the tracker runs, we publish our own AI visibility and Search Console numbers, updated weekly. We measure ourselves with the same yardstick as you.

    How Traze measures AI visibility

  5. 05Humans in the loop

    You approve the strategy and decide per page type whether Traze publishes after your sign-off or directly. Every change is in the log, with date and reason.

    All capabilities

Questions · about Traze

Frequently asked questions

Software, with people in the places where judgement is needed. Research, writing, publishing and measuring run in the platform; you approve the strategy and decide per page type whether content goes live after your sign-off. There is no team writing hours for you.

Judge for yourself

See what Traze measures before you pay for anything.

Run the free AI visibility check on your own site, or book a thirty-minute demo with someone who builds Traze.

Free AI visibility checkBook a demo