Traze for Good · free for nonprofits
Good causes deserve to be found.
What you get · the Growth plan
Growth
For teams claiming several topics and building topical authority.
Regular price: €1,190 per month, monthly rolling.
Free
What you get · the Growth plan
Everything in Growth, at no cost
Not a stripped-down version. You get exactly what paying customers get on Growth.
See all plans- 20 published pages per month
- Everything in Start
- Cluster-optimised category and product hubs
- Conversion-aligned service pages
- Continuous optimisation of existing pages
- Dedicated success manager
Why
The best causes are often the hardest to find
- 01No budget for visibility
- Every euro goes to the mission. SEO and AI visibility never make it to the top of the list, even though that is where the people looking for you are.
- 02Outspent by commercial players
- On questions like 'how do I help…' or 'where can I turn…' paid players win. Not because they are better, but because they publish.
- 03Invisible to AI
- Someone who asks ChatGPT or Perplexity which organisation helps gets a short list. If you are not on it, for that person you briefly do not exist.
What we ask · said plainly
What we ask in return
We are open about the fact that we benefit too: a link from a trusted organisation and a real story help Traze itself get found. That is the exchange, and nothing more.
- 01An announcement with a link
- A short post on your site or in your newsletter saying you work with Traze, with a link to traze.io. Written by you, by us, or together.
- 02A testimonial after three months
- A few honest sentences about how it went, with your name, plus permission to use your numbers as a case study. Even if it disappointed.
- 03About an hour a week
- Someone who approves the strategy and reviews content before publication. Without that, the system stands still.
No fees, no minimum term, no small print. You can stop monthly, just like paying customers.
Who it is for
Who is eligible
We look at three things.
- 01Registered nonprofit
- In the Netherlands a foundation or association with ANBI status; elsewhere an equivalent registration as a nonprofit or charity.
- 02Mission over profit
- Education, nature and climate, care, local community, human rights, animal welfare: the direction does not matter to us, as long as the goal is not commercial.
- 03No party politics
- We do not work with political parties or campaigns for candidates. Advocacy organisations with a social goal are welcome.
Practical requirements
Places are limited. We will announce how many are available per quarter once the platform opens; you can apply now.
- Your own website on a CMS Traze supports, or an API.
- Access to Google Search Console for that site.
- A contact person who can free up an hour a week.
How it works · 4 steps
From application to live
Who we support
No organisations to show yet
The programme starts together with the platform. We will list organisations here only once they actually take part and give permission. No invented logos.
01
Apply
Fill in the form (five minutes). Tell us what your organisation does and what you hope people will find.
02
Intro call
A thirty-minute conversation about your site, your audience and the questions people ask Google and AI. We review your site beforehand.
03
Set-up
We connect Search Console and your CMS, build the brand profile and submit the first strategy for your approval.
04
Live and measured
Traze publishes after your sign-off and measures every week. After three months we look at the numbers together.
Apply
Apply for Traze for Good
Tell us briefly about your organisation. We read every application and reply within five business days.
Questions · Traze for Good
Frequently asked questions
Not a nonprofit, but curious?
See what Traze can do for your business
Priced per published page, cancellable monthly. Or start with the free AI visibility check.