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Example case · Gemstones

How a gemstones business grew +42% in 6 months

Wholesaler and web store; product knowledge turned into question-led pages that feed AI answers. Organic traffic from 30,300 to 43,000 visitors a month, measured through 31 August 2026.

Organic traffic

Example data

+12,700

visitors / month added

+42%30,300 → 43,000 · 6 months
AI citations per month12 → 153
Example case

These numbers illustrate how Traze works and are not a measurement at a real customer. Verified customer cases carry a source and measurement date on every chart. Read how we measure.

Market
Netherlands
Industry
Gemstones
Plan
Growth
CMS
WooCommerce
Started
March 2026
Measured through
31 August 2026
Duration
6 months
Source
Example series

Trend · organic traffic per month

The curve, month by month

Hover over the line or use the arrow keys for the numbers per month. The marker shows the month Traze started publishing.

020K40K60KStarting level · 30,300Mar 2026Apr 2026May 2026Jun 2026Jul 2026Aug 2026Traze started · Mar 2026Measured · Aug 2026
Organic traffic per month
MonthVisitors per month
March 202630,300
April 202630,645
May 202633,734
June 202640,491
July 202641,060
August 202643,000

Before and after

The results

Organic traffic

visitors per month

+12,700+42%
Was
30,300
Now
43,000

AI citations

mentions in AI answers, per month

+141
Was
12
Now
153
Counted across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, Le Chat, DeepSeek, Bol Shophulp. This is how Traze measures AI visibility: the AI visibility feature.

The story · derived from the data

Challenge, approach, result

No quotes, no embellishment: this is what the numbers, the plan and the routes used tell you.

  1. The challenge

    At the start this business already had 30,300 organic visitors a month in Netherlands. The question was not whether growth was possible, but where it was still hiding next to an already known brand.

    In short: Wholesaler and web store; product knowledge turned into question-led pages that feed AI answers.

  2. What Traze published

    On the Growth plan Traze publishes 20 pages a month, which adds up to roughly 120 pages over this 6 months window. Every page went straight into the CMS after approval, with metadata, schema and internal links.

    The content mix followed the routes chosen: WooCommerce SEO, Jewelry SEO, E-commerce SEO.

    The loop that ran here

    1. Learn — Traze learns your business first.
    2. Plan — It builds the strategy, on its own.
    3. Write — It writes the content.
    4. Publish — It ships everything for you.
    5. Optimise — It keeps improving.
    6. Measure — You see everything, live.

  3. The result

    After 6 months organic traffic stood at 43,000 visitors a month: 12,700 more than at the start, growth of 42%.

    The first months were slow, because new pages have to be indexed first and clusters need time. Half of the growth was in after 3 months; the largest monthly jump came in June 2026. Towards the measurement date the curve flattened out.

    At the same time AI citations went from 12 to 153 a month: pages that answer a question directly get named as a source by AI assistants.

    Measurement date: 31 August 2026. The numbers have not been updated since.

Routes · in this case

The services behind this case

Every case is built from the same building blocks. These are the routes used here; open one to read what it does for your industry or CMS.

Similar · same routes

Cases with the same approach

All cases

Illustrative numbers to show how the system works — not a real customer.

Your brand could be next

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