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SEO services · by CMS

Shopify SEO services

Shopify makes it easy to launch a store and hard to grow organic traffic in a structural way. Collections, tags and variants generate hundreds of near-identical URLs, while the pages buyers actually search for — comparisons, buying guides, answers to sizing and material questions — are usually missing. Traze fills that gap: it researches what your customers ask Google and ChatGPT, writes the pages that are the answer and publishes them straight into your Shopify theme, with metadata, schema and internal links.

You do not get an agency that delivers a document every month, but a system that keeps running: plan, write, publish, measure and improve. You approve the strategy and the pages; Traze does the rest. The result is a store that not only ranks higher in Google but also gets mentioned in AI answers.

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From €0 per month · cancel monthly · humans in the loop

Tech Scan

Tech Scan: free technical SEO audit

Enter a URL. Traze crawls the start page plus the internal pages linked from it and lines up the issues quietly capping your rankings — each with its fix, and with a separate score for how well AI engines can read your site.

No login. We do not store your pages; the crawl stays within 26 pages and respects robots.txt.

Try:

Free, no login. Results in seconds.

Proof · Shopify stores

Results from comparable programmes

Cases linked to this route. Where there is no match, we show the closest example.

See the results
Organic trafficNL

Vloerenwinkel

Flooring

Example data

+30,000

visitors / month

+300%

AI citations: 0 → 210

Organic trafficNL · BE · DE · UK

Modeboetiek

Fashion boutique

Example data

+7,843

visitors / month

+370%
Organic trafficNL

Edelstenenhandel

Gemstones

Example data

+12,700

visitors / month

+42%

AI citations: 12 → 153

Illustrative numbers to show how the system works — not a real customer.

Focus · Shopify SEO

What Shopify SEO at Traze focuses on

Shopify has its own strengths and its own traps. These six areas decide whether your store grows organically or stalls.

  • 01

    Collection pages with real content

    Collections are your most important category pages, yet by default they are empty above and below the product grid. Traze writes an intro, a buying aid and an FAQ per collection that cover search intent without pushing the products down.

  • 02

    Duplicate content from tags, variants and collection URLs

    Shopify turns every tag combination and every product-in-collection into its own URL. We make sure canonicals, noindex rules and internal links point to one version, so Google spends its crawl budget on the pages that matter.

  • 03

    Buying guides and comparisons AI can cite

    ‘Which … is right for …?’ is the question buyers ask ChatGPT. Traze writes guides with direct answers, entities and structured comparisons, so AI engines can name your store as a source.

  • 04

    Product pages that do more than the supplier description

    The same factory copy as ten other stores earns nothing. Traze rewrites descriptions for search intent and adds specifications, use cases and answers to the questions customers ask.

  • 05

    Schema, metadata and internal links on every publish

    Every page goes live with Product, FAQ or Article schema, an optimised title and description, and links to and from collections. No manual work in the Shopify admin.

  • 06

    Speed and theme hygiene

    Apps and theme scripts slow Shopify stores down bit by bit. Our Tech Scan finds the culprits; Traze watches Core Web Vitals per page and tells you what to change.

How Traze works · six steps

What Traze does for Shopify stores

The same loop as on every other route, tuned to your market.

See all capabilities
  1. 01Learn · Traze learns your business first.Before it writes a word, Traze studies your brand, tone of voice, products, competitors and customer journey — so everything it makes sounds like you.
  2. 02Plan · It builds the strategy, on its own.Traze maps search queries, AI questions, intent and competitor gaps, clusters what matters and lays out a content calendar. You approve.
  3. 03Write · It writes the content.Articles, landing pages and FAQs, written from your brand profile and strategy to win both classic search and AI answers — with a citability score per page.
  4. 04Publish · It ships everything for you.Approved pages go straight into your CMS, metadata, schema and internal links included, then get submitted for indexing. No manual uploads.
  5. 05Optimise · It keeps improving.Traze watches rankings, AI visibility and per-page performance, then rewrites, restructures or reinforces what lags. Every change is visible in the log.
  6. 06Measure · You see everything, live.One dashboard with organic traffic, AI citations per engine, share of voice and rankings — plus the revenue attached. Not a monthly report, an always-on view.

Pricing · per published page

Pick your plan

For Shopify stores we usually recommend Growth. Every plan can be cancelled monthly and you can scale up or down later.

All pricing and details

  • Free

    €0per month

    or €0 per month on a rolling monthly plan

    Custom volume

    For webmasters who want to see whether AI mentions their site yet.

    • Site audit after Search Console verification
    • 10 AI prompts tracked in 1 engine
    • Public score badge for your site
    • All free tools without limits
    Start with Free

  • Measure

    €69per month

    or €79 per month on a rolling monthly plan

    Custom volume

    For teams that want to measure AI visibility before having content made.

    • 60 AI prompts tracked across 4 engines
    • Weekly sampling with sources and citations
    • Weekly report by e-mail and in your dashboard
    • Everything in Free
    Start with Measure

  • Start

    €590per month

    or €690 per month on a rolling monthly plan

    10 pages per month

    For businesses building their first long-tail and AI coverage.

    • 10 published pages per month
    • Long-tail and question-based articles
    • Informational pages that feed AI answers
    • Brand profile, strategy and content calendar
    • Publishing into your CMS with metadata, schema and internal links
    • AI visibility and rankings in your dashboard
    Start with Start
  • Recommended

    Growth

    €990per month

    or €1,190 per month on a rolling monthly plan

    20 pages per month

    For teams claiming several topics and building topical authority.

    • 20 published pages per month
    • Everything in Start
    • Cluster-optimised category and product hubs
    • Conversion-aligned service pages
    • Continuous optimisation of existing pages
    • Dedicated success manager
    Start with Growth

  • Scale

    €1,690per month

    or €1,990 per month on a rolling monthly plan

    40 pages per month

    For brands scaling content production and AI visibility across markets.

    • 40 published pages per month
    • Everything in Growth
    • Location pages and multilingual variants
    • Competitor and share-of-voice reporting per AI engine
    • Quarterly strategy with a senior specialist
    • Priority on new CMS integrations
    Discuss Scale

  • Enterprise

    Custom

    Custom volume, page types and terms

    Custom volume

    For organisations with multiple domains, markets or a custom stack.

    • Custom volume and page types
    • Multiple domains and brands in one account
    • Headless/custom CMS via API and webhooks
    • SSO, DPA and security review
    • Named team and SLA
    Discuss Enterprise

Prices per month, excluding VAT, on an annual plan. The rolling monthly rate is listed per plan.

Approach

How Traze approaches Shopify SEO

Traze does not start by writing; it starts by learning. It reads your whole store — collections, products, blog, theme — and builds a brand profile: tone of voice, range, price point, audience and the competitors you meet in Google and in AI answers. Then it maps the search queries and AI questions in your market and clusters them by intent: research, compare, buy, use. That analysis becomes a content calendar you approve before anything is written. The first step is explained in the holistic SEO analysis.

Next, Traze writes the missing pages per cluster: collection intros, buying guides, comparisons and FAQs. Every page gets a citability score — how easily AI engines can extract the answer — and goes live in your theme through the Shopify connection, metadata, schema and internal links included. You or your team review where you want to; what is approved, Traze publishes itself. More on the writing process at AI content creation in your voice.

Then the real work begins: measuring and improving. Traze tracks rankings, AI citations and traffic per page, rewrites what lags and reinforces what works with extra internal links. Every change is logged, so you always see what was changed and why. That part is called performance monitoring per page.

Deep dive

The Shopify SEO building blocks that make the difference

Five areas where Shopify stores structurally win or lose, and what Traze does about each of them.

Collection pages as category hubs

In Shopify the collection is your category page, and category pages are where commercial search volume lives: ‘linen shirts men’, ‘rug 200x300’, ‘gift for a colleague’. By default such a page is a title and a product grid. To Google that is a thin page; to an AI engine there is nothing to cite. Traze writes a short intro above the grid and a fuller block below it for every collection: what to look for, which materials or sizes exist, which questions buyers ask and which sub-collections there are.

That turns every collection into a hub that distributes internal links to sub-collections, guides and products. It is exactly the structure that builds topical authority, and it is the foundation of programmatic SEO for large catalogues.

Duplicate content and crawl budget under control

Shopify generates a URL for every product under /products/ and under every collection it belongs to (/collections/x/products/y). Tags add /collections/x/tag-a+tag-b, and variants append ?variant=. The canonical tag in most themes points to /products/, fortunately, but internal links in the theme often do not, and tag pages are indexable by default.

Traze checks which URL variants are indexed, points internal links at the canonical version and decides per tag or filter page whether it has value (then it gets content) or not (then noindex). The result: Google crawls and indexes the pages that sell, not the duplicates. To see where your store stands today, you can run the free Tech Scan on your store.

Buying guides AI engines use as a source

More and more purchases start with a question to ChatGPT, Gemini or Perplexity: ‘which robot vacuum is good for pet hair and stairs?’ The answer comes from pages that answer the question literally, with clear criteria, entities (brands, models, materials) and a structure a language model can read easily.

Traze writes those guides from your own range: the direct answer at the top, then criteria, comparison tables and FAQs, with links to the collections and products that fit. And it measures per engine whether your store gets mentioned, through AI visibility per engine.

Product pages built on search intent

Product pages rarely rank for the broad term; they rank for long-tail: model name plus size, colour, ‘review’, ‘vs’. The factory description does not cover that. Traze rewrites descriptions per product for the intent that belongs to it, adds specifications and use cases and writes an FAQ from the questions in customer service and reviews.

For stores with thousands of SKUs that happens at scale, with a quality check per page instead of bulk-generated text. Gaps in your product data surface along the way, for example when you test your Shopping feed for free.

International Shopify stores: Markets, hreflang and local content

Shopify Markets makes it easy to sell in several countries and just as easy to serve the same translated content in each of them. That is not local SEO. A German buyer searches differently from a Dutch one, and AI answers differ per language.

Traze builds the strategy per market: its own search demand, its own guides, correct hreflang and internal links per language. Every market grows on its own strength instead of as a copy of the main store. How that works in practice is covered in international SEO for multiple markets.

If you stay in one country, the approach is the same as for any other online store — collection, product, guide, FAQ — with the Shopify specifics above. The bigger picture is at e-commerce SEO.

Why Traze

Why Shopify stores choose Traze

Not a Shopify app that only fills in metadata, not an agency that only advises. Traze does the work and shows what it delivers.

  • Publishes straight into your Shopify theme: pages, collection content and blog posts go live without copy and paste.
  • Writes for Google and for AI answers, with a citability score per page and measurement per engine.
  • Humans in the loop: you approve strategy and pages, and a specialist looks along where it matters.
  • Priced per published page, cancellable monthly, with no mandatory apps or extra theme licences.
  • One dashboard with rankings, AI citations, traffic and the revenue attached — not a monthly PDF report.

Who it is for

Who Shopify SEO by Traze is for

  • D2C brands on Shopify that want to complement paid traffic with organic revenue that lasts.
  • Stores with a large range where collections and product pages are still empty or duplicated.
  • Shopify Plus teams that want to grow per market without hiring a content team per country.
  • Marketing managers with one content creator and a backlog of months.
  • Stores that notice ChatGPT or Perplexity naming competitors and not them.

Ready to grow your Shopify store structurally in Google and AI answers?

Start freeBook a demo

Case · Shopify stores

What this delivers in practice

The example alongside shows how a Shopify store on a Growth plan claims its market with collection hubs and long-tail guides: structure and duplicates cleaned up first, then pages every month on search questions competitors left open. The numbers are example data; the approach is exactly what Traze would do for your store.

Read the case: Vloerenwinkel
Organic trafficNL

Vloerenwinkel

Flooring

Example data

+30,000

visitors / month

+300%

AI citations: 0 → 210

Illustrative numbers to show how the system works — not a real customer.

FAQ · Shopify SEO

Frequently asked questions about Shopify SEO

Direct answers, including what it costs.

Traze works with a fixed monthly fee per number of published pages: Start at €590 per month for 10 pages, Growth at €990 for 20 pages and Scale at €1,690 for 40 pages, on an annual plan. Prefer to cancel monthly? Then you pay €690, €1,190 and €1,990 respectively. Enterprise is custom. Strategy, publishing into Shopify, optimisation and the dashboard are included in every plan.

No time for SEO? Then this is for you.

Want Traze to run Shopify SEO?

Start with a free check of your site, or book a demo and see how Traze would set up this route for Shopify stores.

Free AI visibility checkBook a demo