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SEO services · by industry

SEO for dental practices

Patients no longer pick a dentist only through their GP or their neighbours. They google ‘dentist near me accepting new patients’, ask ChatGPT what a crown costs or search ‘tooth pain after filling’ at night. Whoever gives the answer at those moments gets the appointment. Traze makes sure your practice is that answer: it writes and publishes treatment pages, location pages and answers to patient questions straight onto your website, and measures whether you get found in Google, Google Maps and AI answers.

Medical content demands care. That is why practice approval is built into the workflow: you or your dentist approve every page before it goes live. The system does the research, the writing, the publishing and the measuring — the clinical judgement stays with you.

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From €0 per month · cancel monthly · humans in the loop

Tech Scan

Tech Scan: free technical SEO audit

Enter a URL. Traze crawls the start page plus the internal pages linked from it and lines up the issues quietly capping your rankings — each with its fix, and with a separate score for how well AI engines can read your site.

No login. We do not store your pages; the crawl stays within 26 pages and respects robots.txt.

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Proof · dental practices

Results from comparable programmes

Cases linked to this route. Where there is no match, we show the closest example.

See the results
Organic trafficNL

Tandartspraktijk

Dentistry

Example data

+3,370

visitors / month

+274%
Organic trafficNL

Vloerenwinkel

Flooring

Example data

+30,000

visitors / month

+300%

AI citations: 0 → 210

Organic trafficNL

Edelstenenhandel

Gemstones

Example data

+12,700

visitors / month

+42%

AI citations: 12 → 153

Illustrative numbers to show how the system works — not a real customer.

Focus · Dental SEO

What SEO for dentists needs to achieve

A practice does not grow on ‘dentist Manchester’ alone. These six areas decide whether your practice is visible at the moments that count.

  • 01

    Local visibility in Google Maps and the local pack

    Most searches for a dentist are local. Traze puts the local signals on your site in order, builds location pages per practice and keeps contact details and Dentist schema consistent with your Google Business Profile.

  • 02

    Treatment pages per search intent

    Implants, crowns, root canal treatment, whitening, nervous-patient care: every treatment has its own questions, price expectations and search volume. Traze writes one page per treatment that explains, reassures and brings the appointment closer.

  • 03

    Answers to patient questions AI can cite

    ‘How long does a filling hurt?’ and ‘what does a crown cost with insurance?’ are the questions patients ask ChatGPT and Google. Traze writes the answers so AI engines name your practice as the source.

  • 04

    Fees and cover without the run-around

    Patients want to know what they will pay. Pages that explain fees per treatment and show what insurance covers win trust and rankings at the same time.

  • 05

    The technical basics of practice websites

    Practice sites often run on an outdated WordPress theme or a site builder. Traze watches speed, mobile rendering, indexation and schema, and flags what your web developer needs to change.

  • 06

    Several locations without duplicate content

    A practice with three locations needs three unique pages, not one copy with a different town name. Traze writes each location in its own context: team, treatments, access, parking.

How Traze works · six steps

What Traze does for dental practices

The same loop as on every other route, tuned to your market.

See all capabilities
  1. 01Learn · Traze learns your business first.Before it writes a word, Traze studies your brand, tone of voice, products, competitors and customer journey — so everything it makes sounds like you.
  2. 02Plan · It builds the strategy, on its own.Traze maps search queries, AI questions, intent and competitor gaps, clusters what matters and lays out a content calendar. You approve.
  3. 03Write · It writes the content.Articles, landing pages and FAQs, written from your brand profile and strategy to win both classic search and AI answers — with a citability score per page.
  4. 04Publish · It ships everything for you.Approved pages go straight into your CMS, metadata, schema and internal links included, then get submitted for indexing. No manual uploads.
  5. 05Optimise · It keeps improving.Traze watches rankings, AI visibility and per-page performance, then rewrites, restructures or reinforces what lags. Every change is visible in the log.
  6. 06Measure · You see everything, live.One dashboard with organic traffic, AI citations per engine, share of voice and rankings — plus the revenue attached. Not a monthly report, an always-on view.

Pricing · per published page

Pick your plan

For dental practices we usually recommend Start. Every plan can be cancelled monthly and you can scale up or down later.

All pricing and details

  • Free

    €0per month

    or €0 per month on a rolling monthly plan

    Custom volume

    For webmasters who want to see whether AI mentions their site yet.

    • Site audit after Search Console verification
    • 10 AI prompts tracked in 1 engine
    • Public score badge for your site
    • All free tools without limits
    Start with Free

  • Measure

    €69per month

    or €79 per month on a rolling monthly plan

    Custom volume

    For teams that want to measure AI visibility before having content made.

    • 60 AI prompts tracked across 4 engines
    • Weekly sampling with sources and citations
    • Weekly report by e-mail and in your dashboard
    • Everything in Free
    Start with Measure
  • Recommended

    Start

    €590per month

    or €690 per month on a rolling monthly plan

    10 pages per month

    For businesses building their first long-tail and AI coverage.

    • 10 published pages per month
    • Long-tail and question-based articles
    • Informational pages that feed AI answers
    • Brand profile, strategy and content calendar
    • Publishing into your CMS with metadata, schema and internal links
    • AI visibility and rankings in your dashboard
    Start with Start

  • Growth

    €990per month

    or €1,190 per month on a rolling monthly plan

    20 pages per month

    For teams claiming several topics and building topical authority.

    • 20 published pages per month
    • Everything in Start
    • Cluster-optimised category and product hubs
    • Conversion-aligned service pages
    • Continuous optimisation of existing pages
    • Dedicated success manager
    Start with Growth

  • Scale

    €1,690per month

    or €1,990 per month on a rolling monthly plan

    40 pages per month

    For brands scaling content production and AI visibility across markets.

    • 40 published pages per month
    • Everything in Growth
    • Location pages and multilingual variants
    • Competitor and share-of-voice reporting per AI engine
    • Quarterly strategy with a senior specialist
    • Priority on new CMS integrations
    Discuss Scale

  • Enterprise

    Custom

    Custom volume, page types and terms

    Custom volume

    For organisations with multiple domains, markets or a custom stack.

    • Custom volume and page types
    • Multiple domains and brands in one account
    • Headless/custom CMS via API and webhooks
    • SSO, DPA and security review
    • Named team and SLA
    Discuss Enterprise

Prices per month, excluding VAT, on an annual plan. The rolling monthly rate is listed per plan.

Approach

How Traze approaches SEO for dental practices

Traze starts by getting to know your practice: which treatments you offer, which you want to grow (implantology is worth more than a six-monthly check-up), where your patients live and which practices in your area currently dominate the search results and AI answers. From that comes a strategy per treatment and per location, which you approve before anything is written. How that plan comes together is explained in Traze's content strategy.

Then Traze writes the missing pages: treatment pages built on search intent, answers to patient questions and location pages. Every page is written in your own tone of voice — reassuring, clear, free of jargon — and waits for practice approval before going live in your CMS with the right metadata, FAQ and Dentist schema and internal links. The writing process is described at AI content creation with approval in the workflow.

Next, Traze measures per page and per treatment what it delivers: positions, mentions in AI answers, traffic and appointment requests. Pages that lag get improved; treatments that take off get extra coverage. That is performance monitoring per treatment.

Deep dive

High-impact priorities for dental SEO

Five areas that in almost every practice make the difference between ‘we are somewhere on page two’ and a diary that fills up.

Local SEO: from Google Maps to location page

When someone searches ‘dentist Leeds city centre’, Google first shows three practices on the map. Getting in there is a combination of your Google Business Profile (category, opening hours, reviews, photos) and signals on your website: a page per location with address, phone number, directions, team and treatments, plus Dentist schema that matches your profile exactly.

Traze builds and maintains those location pages and tracks how you rank per neighbourhood and per search term. For practices with several locations that becomes a programmatic structure without duplicate content. The broader approach is covered in local SEO.

Treatment pages that explain and convince

A ‘Treatments’ page with ten bullet points does nothing. Every treatment deserves its own page that answers the questions a patient has before the appointment: what happens, does it hurt, how long does it take, what does it cost, what does insurance cover, what if I am anxious. Such a page ranks for dozens of long-tail searches and lowers the barrier to call.

Traze writes those pages per treatment, from check-up to implant, in the order that pays off most, and links them to the location pages and FAQs. How that works at scale without losing quality is explained in programmatic SEO for treatment and location pages.

Answering patient questions for Google and AI

Patients increasingly ask an AI assistant: ‘is a root canal painful’, ‘how often should you see a hygienist’, ‘can I whiten sensitive teeth’. The answer comes from pages with a direct answer at the top, medically sound explanation and a clear source. Traze writes these articles from your practice, has the dentist approve them and measures per engine whether your practice gets mentioned, through AI visibility for healthcare practices.

This is also the content that sets your practice apart in the wider healthcare market: expertise that is visible, not just promised. The same approach applies to other providers, see healthcare SEO.

Making fees and cover transparent

In some markets dental fees are regulated, in others they vary per practice; either way patients search for them. ‘What does a crown cost’ and ‘does insurance cover the dentist’ are searches with a clear intent: someone is considering a treatment. A page that explains fees per treatment, shows what a plan or insurer covers and what you pay yourself wins trust and rankings at the same time.

Traze keeps these pages current when fees change and links them to the matching treatment pages, so a patient can go from price question to appointment without searching again.

The technical foundation of your practice site

Many practice sites were built years ago and barely touched since: slow themes, missing metadata, no schema, no mobile optimisation. That costs rankings before a single word of content is written. Seeing what is wrong takes seconds with the free Tech Scan of your practice site.

Traze then publishes straight into your CMS — WordPress is the most common among practices — and watches the technical score per page. What that involves is covered in WordPress SEO for practice websites.

Why Traze

Why dental practices choose Traze

You do not have a marketing department and do not want one. Traze does the work; the practice keeps clinical control.

  • Practice approval in the workflow: no page goes live without sign-off from you or your dentist.
  • Content per treatment and per location, written to rank in Google and to be mentioned in AI answers.
  • Publishes straight onto your website, with metadata, schema and internal links — your web developer does not need to get involved.
  • Priced per published page, cancellable monthly; a single-location practice usually starts on the Start plan.
  • One dashboard with positions per treatment, local visibility and AI citations, instead of a monthly report.

Who it is for

Who SEO for dentists by Traze is for

  • Practices accepting new patients that want to be found structurally in their area.
  • Practices that want to grow specific treatments, such as implantology, orthodontics or cosmetic dentistry.
  • Group practices and chains with several locations that want visibility per location without duplicate content.
  • Dental centres with hygienists and specialists whose disciplines each have their own search demand.
  • Practice managers who have meant to ‘sort out the website’ for years and never have the time.

Ready to be found by the patients who are still calling someone else?

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Case · dental practices

What this delivers in practice

The example alongside shows how a dental practice on a Start plan grows from a local practice into a digital authority: treatment pages built on search intent, local visibility and answers to patient questions, ten pages a month. The numbers are example data; the approach is what Traze would do for your practice.

Read the case: Tandartspraktijk
Organic trafficNL

Tandartspraktijk

Dentistry

Example data

+3,370

visitors / month

+274%

Illustrative numbers to show how the system works — not a real customer.

FAQ · Dental SEO

Frequently asked questions about Dental SEO

Direct answers, including what it costs.

Traze works with a fixed monthly fee per number of published pages: Start at €590 per month for 10 pages, Growth at €990 for 20 pages and Scale at €1,690 for 40 pages, on an annual plan. Rolling monthly costs €690, €1,190 and €1,990 respectively. A single-location practice is usually fine on Start; chains with several locations choose Growth or Scale. Strategy, publishing, optimisation and the dashboard are included in every plan.

No time for SEO? Then this is for you.

Want Traze to run Dental SEO?

Start with a free check of your site, or book a demo and see how Traze would set up this route for dental practices.

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