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Example case · Laundry-room furniture

How a laundry-room furniture business grew +697% in 11 months

D2C store in a niche with little existing demand; demand built through guides and comparisons. Organic traffic from 1,185 to 9,444 visitors a month, measured through 31 August 2026.

Organic traffic

Example data

+8,259

visitors / month added

+697%1,185 → 9,444 · 11 months
AI citations per month0 → 142
Example case

These numbers illustrate how Traze works and are not a measurement at a real customer. Verified customer cases carry a source and measurement date on every chart. Read how we measure.

Market
Netherlands and Belgium
Industry
Laundry-room furniture
Plan
Growth
Started
October 2025
Measured through
31 August 2026
Duration
11 months
Source
Example series

Trend · organic traffic per month

The curve, month by month

Hover over the line or use the arrow keys for the numbers per month. The marker shows the month Traze started publishing.

05K10KStarting level · 1,185Oct 2025Dec 2025Feb 2026Apr 2026Jun 2026Aug 2026Traze started · Oct 2025Measured · Aug 2026
Organic traffic per month
MonthVisitors per month
October 20251,185
November 20251,297
December 20251,869
January 20262,742
February 20263,677
March 20265,386
April 20266,976
May 20267,644
June 20268,907
July 20269,512
August 20269,444

Before and after

The results

Organic traffic

visitors per month

+8,259+697%
Was
1,185
Now
9,444

AI citationsNew

mentions in AI answers, per month

+142
Was
0
Now
142
Counted across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, Le Chat, DeepSeek, Bol Shophulp. This is how Traze measures AI visibility: the AI visibility feature.

The story · derived from the data

Challenge, approach, result

No quotes, no embellishment: this is what the numbers, the plan and the routes used tell you.

  1. The challenge

    At the start this business had 1,185 organic visitors a month in Netherlands and Belgium. Enough to see there was demand, too little to do anything with.

    In short: D2C store in a niche with little existing demand; demand built through guides and comparisons.

  2. What Traze published

    On the Growth plan Traze publishes 20 pages a month, which adds up to roughly 220 pages over this 11 months window. Every page went straight into the CMS after approval, with metadata, schema and internal links.

    The content mix followed the routes chosen: AI SEO, E-commerce SEO.

    The loop that ran here

    1. Learn — Traze learns your business first.
    2. Plan — It builds the strategy, on its own.
    3. Write — It writes the content.
    4. Publish — It ships everything for you.
    5. Optimise — It keeps improving.
    6. Measure — You see everything, live.

  3. The result

    After 11 months organic traffic stood at 9,444 visitors a month: 8,259 more than at the start, growth of 697%.

    The first months were slow, because new pages have to be indexed first and clusters need time. Half of the growth was in after 5 months; the largest monthly jump came in March 2026. Towards the measurement date the curve flattened out.

    At the same time AI citations went from 0 to 142 a month: pages that answer a question directly get named as a source by AI assistants.

    Measurement date: 31 August 2026. The numbers have not been updated since.

Routes · in this case

The services behind this case

Every case is built from the same building blocks. These are the routes used here; open one to read what it does for your industry or CMS.

Similar · same routes

Cases with the same approach

All cases

Illustrative numbers to show how the system works — not a real customer.

Your brand could be next

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