Magento SEO services

A category with ten filters of ten values each, three sort options, three view modes and four page limits theoretically produces more URLs than Google will ever crawl. In practice, log files show Googlebot spending a large share of its time on sort and limit parameters and filter combinations with no search demand at all, while new products wait days to be indexed.

We set a rule per parameter: sort and view parameters out of the crawl via robots, filter pages canonicalised to the category, and the filter combinations that do have demand (brand plus category is the classic) as their own indexed landing pages with content, through an extension or a dedicated category. Then we watch the logs to confirm the crawl pattern shifts towards the pages that matter. More about crawl budget and index management.

Magento's category tree is your most important SEO instrument and, at the same time, where most of the historical clutter lives: anchor categories showing products from every subcategory, empty categories still in the sitemap, and products reachable through several paths. Every choice here determines how much authority a category gets and how deep products are buried.

We revise the tree on search demand: which categories deserve their own page, which should be merged, which subcategories are missing. Every category gets a description with its own headings and links to sibling and subcategories, so authority flows through the tree. Products in several categories get one canonical path. See how programmatic SEO fills a category tree systematically.

Want a quick view of which categories and products in your store sit too deep or get no internal links? Our free Internal Link Checker maps it out. Run the Internal Link Checker on your Magento store.

A configurable product with twenty simple children that are each visible individually gives Google twenty near-identical pages plus the parent. Often that is a leftover from an import. Attributes ending up in the URL key and products that got a second rewrite after a rename also create duplicates.

We sort out the visibility of simples, set canonicals to the parent, clean up old rewrites with 301 redirects and make sure the Product schema on the parent reflects the price range and availability of the variants correctly. For the products with the most search demand we write unique descriptions instead of the manufacturer text. Read our broader approach to e-commerce SEO.

Magento's hierarchy of websites, stores and store views is ideal for several countries and languages, but it is not SEO-ready by default: no hreflang, a store-code parameter in the URL, and views that duplicate the same English content. Google then sees three identical stores and picks one itself, usually not the right one.

We set up a dedicated URL base per store view (domain, subdomain or folder), add hreflang through an extension or in the layout, and build per market the content people search for there instead of a translation of the main market. Currency, shipping information and local search terms are handled per view. See our approach to international SEO.

Magento without Varnish is slow, and Magento with Varnish is only fast for pages that are in the cache. Category pages with filters, logged-in sessions and the first visitor after a deploy get the full load time. On top of that comes the Luma frontend, which loads hundreds of kilobytes of JavaScript before anything becomes interactive.

We measure per template type (category, product, CMS, checkout) what really happens in Core Web Vitals and translate that into priorities: cache warming for the key categories, critical CSS, images served as WebP through a CDN and, if the business case is there, the move to Hyvä. That last one is often the biggest speed jump a Magento store can make. Read how the holistic analysis brings technical work and content together.

Large Magento stores have thousands of products and zero buying guides. Yet that is the content AI assistants use to give product advice and the content that catches researching shoppers before they pick a brand. Category descriptions, 'which one fits' guides, comparisons and FAQs per product group fill that gap.

Traze publishes this content through the Magento API as CMS pages, blocks or category descriptions, in your own templates and with internal links to the categories where the answer is for sale. With a fixed monthly volume it scales with the size of your catalogue and the number of markets. See how scalable SEO keeps up with large catalogues.

Working with several brands, an IT department with release cycles and governance requirements? Then our enterprise approach fits the way your organisation works better. Read more about enterprise SEO.