AI SEO services

ChatGPT, Gemini and Perplexity do not invent answers from nothing. For questions with a current or commercial angle they search the web first, retrieve a set of pages and build an answer with citations from them. Google AI Overviews works similarly but draws on Google's own index. In every case, pages that rank well, load fast and give a clear answer stand the best chance of being used as a source.

The difference from classic SEO is in the selection. A model does not necessarily pick the number one result; it picks the page it can pull a reliable, on-topic passage from. That means a well-structured page in position six sometimes gets cited while a vague page in position one does not. Traze therefore optimises for both: the ranking that gets you on the candidate list and the structure that makes you the source. Explore the AI visibility (GEO) feature.

A citable page answers the question in its first two or three sentences, in language you could read out loud. Then comes the nuance: when the answer does not apply, what the alternatives are, what it costs. Models favour definitions (‘X is …’), steps, comparison tables and concrete numbers with a source. They avoid marketing language, because it cannot be quoted without embarrassment.

Traze scores every draft on exactly those traits: is there a direct answer, are the entities named, can the structure be retrieved, are claims backed up? Pages below the threshold go back into the writing loop before you ever see them. Volume stays high without quality slipping. See how the citability score works in AI content creation.

AI models reason in entities: brands, products, places, people and the relationships between them. If one page on your site sells ‘sustainable office chairs’ and another ‘ergonomic seating solutions’, the model cannot be sure which category you belong to. Consistent naming, a clear about page, authors with demonstrable expertise and Organization and Product schema give the model something to hold on to.

That consistency has to hold outside your site too. Mentions in comparisons, industry directories and reviews confirm what you claim yourself. Traze maps which external sources feed the AI answers in your market and which content you need to be included in them, from a well-argued comparison page to a guide trade media want to cite. Read how content strategy works at Traze.

It sounds basic, but many sites block AI crawlers without knowing it: a blanket disallow in robots.txt, a bot firewall that treats GPTBot as spam, or content that only appears after JavaScript rendering. Perplexity and ChatGPT often do not render JavaScript; whatever is not in the HTML does not exist for them.

Traze checks access per crawler, verifies that your key answers are in the server-side HTML and that canonicals, hreflang and load time are not getting in the way of indexing. Findings show up in your dashboard and Traze applies fixes wherever your CMS allows it. Run the free AI Visibility Check.

Search Console tells you nothing about ChatGPT. So Traze runs your question list against the major engines on a schedule and records whether your brand is mentioned, which URL is cited, in which position and which competitors appear alongside. That gives you a share of voice per engine to put next to your classic rankings.

That measurement drives optimisation. A question where you are mentioned in Perplexity but not in Gemini usually points to a structure or authority gap we can address specifically. Without measurement you are guessing; with it, AI SEO is simply a process. Read how we measure and report.

Almost every source an AI answer cites also ranks high in ordinary search results. Treating GEO separately from SEO builds on sand: the ranking gets you on the candidate list, the structure makes you the source. That is why AI SEO at Traze is not a separate package but a layer across the whole programme, from research to optimisation.

For online stores that means buying guides and comparison pages next to the category pages, so organic traffic grows together with AI visibility. See our approach to e-commerce SEO.

For service businesses it means knowledge pages next to the service pages: the questions a customer asks before picking up the phone. If you want the whole process taken off your plate, that is exactly what Traze's automated loop is built for. Read how lead generation SEO puts those questions to work.