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Capabilities · one platform

Everything Traze does to get you found

Eight capabilities that together form one loop. Traze researches your market, plans the topics, writes and publishes the pages into your CMS and measures what they return — in Google and in AI answers. You approve, Traze does the rest.
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Traze · always on

Example data
  1. 01

    Learn

    Brand profile updated: 3 new products, tone of voice unchanged

  2. 02

    Plan

    14 topics planned, 6 waiting for your approval

  3. 03

    Write

    Draft ready: 'Best running shoes for beginners' · citability 84

  4. 04

    Publish

    3 pages live in WordPress, with schema and internal links

  5. 05

    Optimise

    2 pages rewritten after a drop in position

  6. 06

    Measure

    ChatGPT mentions you in 6 of the 20 tracked questions (+2 this week)

Illustration of a working day in the platform. Numbers are example data, not a real customer.

The loop · six steps

Six steps, eight capabilities, one system

Every capability belongs to a step in the loop. So you know exactly what Traze does when, and at which point it is your turn.

  1. Step 1 · Learn

    Traze learns your business first.

    Before it writes a word, Traze studies your brand, tone of voice, products, competitors and customer journey — so everything it makes sounds like you.

    Capabilities in this step

  2. Step 2 · Plan

    It builds the strategy, on its own.

    Traze maps search queries, AI questions, intent and competitor gaps, clusters what matters and lays out a content calendar. You approve.

    Capabilities in this step

  3. Step 3 · Write

    It writes the content.

    Articles, landing pages and FAQs, written from your brand profile and strategy to win both classic search and AI answers — with a citability score per page.

    Capabilities in this step

  4. Step 4 · Publish

    It ships everything for you.

    Approved pages go straight into your CMS, metadata, schema and internal links included, then get submitted for indexing. No manual uploads.

    Capabilities in this step

  5. Step 5 · Optimise

    It keeps improving.

    Traze watches rankings, AI visibility and per-page performance, then rewrites, restructures or reinforces what lags. Every change is visible in the log.

    Capabilities in this step

  6. Step 6 · Measure

    You see everything, live.

    One dashboard with organic traffic, AI citations per engine, share of voice and rankings — plus the revenue attached. Not a monthly report, an always-on view.

    Capabilities in this step

Capabilities · eight pages

Pick a capability and see exactly how it works

Every page explains what you get, how Traze does it, where it beats the old way and where the limits are.

Comparison · agency versus platform

Traditional SEO agency or Traze?

An agency sells hours. Traze runs as software, with people looking in where it matters. This is the difference in practice.

Traditional SEO agency or Traze?
AreaTraditional agencyTraze
ResearchOne audit at the start, then on request and at extra cost.Continuous: your site, competitors and AI answers are re-crawled and re-measured every week.
StrategyA quarterly plan in a slide deck, executed as far as the hours stretch.A living content calendar built from search queries and AI questions. You approve the topics.
ContentA few articles a month, depending on available writers.10 to 40 published pages a month, written from your brand profile and checked before publishing.
PublishingYou or your developer paste the text into the CMS; metadata and schema come later or never.Straight into your CMS, including metadata, schema, internal links and an indexing request.
AI visibilityNo measurement, at best a screenshot of a ChatGPT answer.Measured per engine: mentions, citations and share of voice on a fixed set of questions, week after week.
ReportingA monthly PDF with rankings and a summary of the hours.An always-on dashboard with organic traffic, AI citations per engine and a log of every change.

From €0 a month on an annual plan, or €0 a month rolling monthly. No hour bundles, no surprises.

See pricingHow we measure AI visibility

Works with your stack · every industry

Built for your CMS, your industry and your goal

Traze publishes straight into WordPress, Shopify and WooCommerce, and via API and webhooks into almost any other system. Every industry and every type of SEO has its own route with the approach that works there.

All SEO servicesAll free tools

CMS integrations

  • WordPressLive
  • ShopifyLive
  • WooCommerceLive
  • WebflowBeta
  • MagentoBeta
  • WixBeta
  • HubSpotBeta
  • StoryblokBeta
  • FramerBeta
  • API & webhooksLive

Routes by industry and goal

Results · example data

What it looks like when Traze does the work.

See the results
Organic trafficNL

Vloerenwinkel

Flooring

Example data

+30,000

visitors / month

+300%

AI citations: 0 → 210

Organic trafficNL

Edelstenenhandel

Gemstones

Example data

+12,700

visitors / month

+42%

AI citations: 12 → 153

Organic trafficNL · BE

Wasruimtemeubels

Laundry-room furniture

Example data

+8,259

visitors / month

+697%

AI citations: 0 → 142

Illustrative numbers to show how the system works — not a real customer.

Questions · about the capabilities

Frequently asked questions

Research, planning, writing, publishing, optimising and measuring run automatically. You step in at two points: you approve the content calendar, and per page you decide whether Traze may publish directly or should prepare a draft first. Both settings can be changed per website. Everything Traze changes is written to a log you can read back at any time.

See for yourself · in two minutes

See where you stand in Google and in AI answers today

Start with the free AI visibility check or book a demo. Either way, within a few minutes you will see what Traze would do for your site.

Free AI visibility checkBook a demo