Blog · playbooks
16 articles · Page 1 of 2
A checklist for EU content teams: which data goes to which model, recording provenance per page, C2PA for images and what belongs on a transparency page.
AI Overviews, ChatGPT and Perplexity behave differently in the EU: later rollout, DMA, language and consent. How to measure AI visibility in the Netherlands.
The AI Act transparency rules apply from 2 August 2026. What Article 50 asks of marketers who publish AI content, and how to make compliance demonstrable.
llms.txt explained: the proposed Markdown file that points AI tools to your best pages, how it differs from robots.txt and sitemaps, and whether it helps.
How to automate your SEO workflow: map the steps, separate repeatable work from judgement, automate in the right order and keep humans on approval.
SEO for ChatGPT comes down to citable content, a recognisable brand and pages AI crawlers can read. How it works, what you measure and where to start.
A technical SEO roadmap in seven phases: baseline, indexation, crawl efficiency, rendering, speed, structured data and AI crawler policy, then monitoring.
E-commerce internal linking: how category hierarchy, breadcrumbs, buying guides, faceted navigation and pagination decide which pages rank and get crawled.
How to optimize for Google AI Overviews: rank for the query, answer in the first paragraph, structure for extraction, keep entities consistent, measure.
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