Framer SEO services

Framer lets you give every text layer an HTML tag, but does not do it for you. So we see sites where every large title is an H1, or none is, and where the most beautiful heading is a plain div. To a reader that makes no difference; to a crawler, or to an AI model trying to summarise the page, it does.

We go through every page: one H1 that covers the search query, H2s per section, H3s beneath them, alt texts on images that actually mean something, and link texts that say where they lead. We also check breakpoints, so hidden variants do not put duplicate headings into the DOM. See how technical optimization works.

This is one-off work with lasting effect, and the base on which all the content that follows lands.

Most Framer sites are portfolios or product sites with a handful of pages. That is fine for visitors who already know you, but not for people searching 'how much does an explainer animation cost' or 'framer or webflow for a saas site'. Those questions need pages of their own. Torn between Framer and Webflow? See our Webflow SEO approach.

Traze builds a content layer for that: guides that explain a process, comparisons that help a decision, use-case pages per industry and FAQs that answer the exact question. Every piece gets a place in a collection and links to the service or product it belongs to. Content strategy: plan the topics that win.

For service businesses, this is the shortest route from organic traffic to enquiries. Lead generation SEO for service businesses.

Framer CMS works with collections: a set of fields, a template and as many items as you like. That is exactly what you need for pages per use case, per integration, per city or per industry. You design once; the content varies per item.

The trick is staying unique. Twenty 'animation studio in {city}' pages that only swap the place name get ignored or penalised. Traze fills its own fields per item, such as examples, price indications, frequently asked questions and local context, and makes sure every item has a reason to exist.

We also watch the boundaries: collection sizes, slugs, canonicals and whether items are rightly in or out of the sitemap. How many items we add per month depends on your plan. See the plans and pages per month.

Framer's hosting and image optimisation are good, but the design can still get slow: a video background in the hero, three custom fonts, scroll animations on every element. You see the result in LCP and CLS, and therefore in your rankings and your conversion.

We measure per page which elements cause the delay and propose alternatives that respect the design: a poster frame before the video, subsetting fonts, animations only after the first paint. The gain is usually large without a visitor noticing any difference. Crawl, speed and structure.

Custom code in the head, for instance for schema that Framer does not set itself, we keep minimal and measurable.

Framer's localisation turns every page into a variant per language, on its own path. Handy, but only if the translation is actually finished and the hreflang tags are correct. Half-translated sites send Google and visitors the wrong way.

For studios and agencies with clients in one region, local SEO comes on top: a service page per area, consistent business details and content that names your city or region where that feels natural. Local SEO for local businesses.

Traze publishes translations as their own content, not as literal conversions, and checks the links per page.

AI assistants do not cite big sites; they cite clear answers. A studio that explains on one page what a 2D explainer costs, how long it takes and what to look out for has a better chance of being mentioned than a large agency with a vague portfolio. See how AI visibility (GEO) works.

Traze writes from that logic, answer first and then the nuance, and tracks per engine whether your brand comes back for the questions that matter to you. You see which pages earn citations and which do not yet. Check for free whether AI mentions your brand.

If this is where you want the emphasis, our AI SEO approach is the logical next step. AI SEO: showing up in AI answers.