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Example case · Flooring

How a flooring business grew +300% in 17 months

Shopify store that claimed the flooring market with category hubs and long-tail guides. Organic traffic from 10,000 to 40,000 visitors a month, measured through 31 August 2026.

Organic traffic

Example data

+30,000

visitors / month added

+300%10,000 → 40,000 · 17 months
AI citations per month0 → 210
Example case

These numbers illustrate how Traze works and are not a measurement at a real customer. Verified customer cases carry a source and measurement date on every chart. Read how we measure.

Market
Netherlands
Industry
Flooring
Plan
Growth
CMS
Shopify
Started
April 2025
Measured through
31 August 2026
Duration
17 months
Source
Example series

Trend · organic traffic per month

The curve, month by month

Hover over the line or use the arrow keys for the numbers per month. The marker shows the month Traze started publishing.

020K40K60KStarting level · 10,000Apr 2025Jul 2025Oct 2025Jan 2026Apr 2026Aug 2026Traze started · Apr 2025Measured · Aug 2026
Organic traffic per month
MonthVisitors per month
April 202510,000
May 202510,331
June 202510,518
July 202512,464
August 202513,871
September 202515,255
October 202518,985
November 202521,659
December 202524,052
January 202629,376
February 202631,798
March 202632,854
April 202637,359
May 202638,148
June 202637,599
July 202640,999
August 202640,000

Before and after

The results

Organic traffic

visitors per month

+30,000+300%
Was
10,000
Now
40,000

AI citationsNew

mentions in AI answers, per month

+210
Was
0
Now
210
Counted across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, Le Chat, DeepSeek, Bol Shophulp. This is how Traze measures AI visibility: the AI visibility feature.

The story · derived from the data

Challenge, approach, result

No quotes, no embellishment: this is what the numbers, the plan and the routes used tell you.

  1. The challenge

    At the start this business already had 10,000 organic visitors a month in Netherlands. The question was not whether growth was possible, but where it was still hiding next to an already known brand.

    In short: Shopify store that claimed the flooring market with category hubs and long-tail guides.

  2. What Traze published

    On the Growth plan Traze publishes 20 pages a month, which adds up to roughly 340 pages over this 17 months window. Every page went straight into the CMS after approval, with metadata, schema and internal links.

    The content mix followed the routes chosen: Shopify SEO, E-commerce SEO, Automated SEO, Scalable SEO.

    The loop that ran here

    1. Learn — Traze learns your business first.
    2. Plan — It builds the strategy, on its own.
    3. Write — It writes the content.
    4. Publish — It ships everything for you.
    5. Optimise — It keeps improving.
    6. Measure — You see everything, live.

  3. The result

    After 17 months organic traffic stood at 40,000 visitors a month: 30,000 more than at the start, growth of 300%.

    The first months were slow, because new pages have to be indexed first and clusters need time. Half of the growth was in after 9 months; the largest monthly jump came in January 2026. Towards the measurement date the curve flattened out.

    At the same time AI citations went from 0 to 210 a month: pages that answer a question directly get named as a source by AI assistants.

    Measurement date: 31 August 2026. The numbers have not been updated since.

Routes · in this case

The services behind this case

Every case is built from the same building blocks. These are the routes used here; open one to read what it does for your industry or CMS.

Similar · same routes

Cases with the same approach

All cases

Illustrative numbers to show how the system works — not a real customer.

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