WordPress SEO services

A blog with two hundred posts that each cover something different ranks for nothing. A cluster of fifteen pages about one subject does rank: a pillar page that covers the topic fully, supporting articles that answer every sub-question and internal links that hold it all together. That is how you build topical authority, the signal Google and AI models use to decide who to treat as a source.

Traze maps which clusters exist in your market, which you already partly cover and where competitors rank instead of you. For each cluster you get a prioritised list of pages with the search query, the intent and the page type: guide, comparison, service page or FAQ. That is your content calendar for the coming months. Discover how clusters shape your content strategy.

Because the clusters are fixed, production can run on a schedule: a set number of pages every month that fill the cluster further, without anyone having to decide what the next article should be about. This is how automated SEO works in practice.

WordPress has a mature REST API, and we use it. Traze connects with an application password on its own user role, with exactly the permissions it needs: create posts and pages, assign categories, upload media. No plugin that slows your site down, no FTP access, no shared admin login.

When publishing, Traze fills in everything your editor would: SEO title and meta description in Yoast or Rank Math, the slug, the featured image with alt text, categories and tags according to your taxonomy and, where needed, custom fields through ACF. If you use custom post types for services or locations, we publish into those. Schema for Article, FAQPage and BreadcrumbList ships with the page. See what ships with every page.

Per site you choose whether pages arrive as drafts or go live directly after approval in the Traze dashboard. Most customers start with drafts and switch after a few weeks, once they see the quality is consistent.

A default WordPress install produces more URLs than you think. Every tag gets an archive page, every author, every month, and on older installs every image. Add pagination and feeds and a site with three hundred articles easily has two thousand indexable URLs, most of which answer no query at all. That wastes crawl budget and dilutes your authority.

We decide per type what is valuable (categories with their own copy usually are, tags and date archives almost never) and consistently set the rest to noindex or redirect them. Then we look at speed: page builders, sliders and tracking scripts are the usual suspects. We measure per template and give your developer a concrete fix list, ranked by impact. Read how technical optimization works at Traze.

Want to know where your site stands before we talk? The free Tech Scan shows within a minute which technical issues are holding your rankings back. Run the free Tech Scan on your WordPress site.

AI assistants pull their answers from pages they can understand and trust. For a WordPress site that means: an intro that answers the question in the first two sentences, headings that name the sub-questions literally, an author with a real profile and structured data that says what the page is and who it belongs to.

Traze writes every page with that goal and then measures per engine whether your brand shows up in the answers. Your dashboard shows which pages are cited, for which questions, and where a competitor is still mentioned more often than you. That steers the next round of content. More about AI SEO and visibility in AI answers.

Many WordPress sites are multilingual, and something is almost always off: missing hreflang tags, translated pages canonicalising to the source language, or a second language that only covers the homepage and three service pages. Traze works with WPML and Polylang and publishes each language into the right language version, with the hreflang link intact.

More important than the technical side: we do not translate clusters, we build them per language. The questions a German customer asks are different from those of a Dutch one, and so are the pages you need. See our approach to multilingual SEO.

If WooCommerce runs under your site, store-specific questions come into play: category pages with their own copy, filters and attributes that must not spawn a thousand URLs, product schema that matches price and stock. We have a dedicated approach for that, and it runs neatly alongside the content work above. Read more about WooCommerce SEO.