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Keyword Gap Finder
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No login. We use public search results and your own homepage; nothing from your site is stored.Summary free, full report after your email.
What the check looks at · 5 components
What the Keyword Gap Finder shows
You enter your domain. The tool reads your homepage, picks the topic you want to be found for, builds the keyword cluster around it and checks who sits on page 1 per keyword. Not a list of everything — the gaps that matter, with what was measured and what was estimated stated per number.
01
Your topic, from your own site
Title, H1 and meta description supply the candidates; the decision model picks which one best describes what a customer would search for. You see which candidate won and how sure that was.
02
Missed keywords
Keywords where a competitor is on page 1 and you are not — or where they sit above you. That is the core of the gap: demand that exists, with the answer currently belonging to someone else.
03
What a top-3 position would be worth
Per gap: the estimated monthly volume and the difference between your traffic today and at position 3, using the same click model as Cluster Share. An estimate to prioritise with, not a promise.
04
Intent and funnel stage per gap
Every gap gets an intent (informational, comparison, purchase, navigational) and a funnel stage from our decision model, with its certainty — not inferred from the shape of the words.
05
Competitors picked automatically
No need to name competitors. The domains that most often outrank you in this cluster come straight out of the search results — often not the companies you would list yourself.
Why it matters · the short version
Why a gap analysis beats a ranking report
Your competitor has already done the research for you.
Every page a competitor ranks for is proven demand: someone searches for it, Google rates the answer good enough and it brings that site traffic. A gap analysis lines up those proven questions and subtracts the ones you already answer. What remains is not guesswork but a content plan with demand behind it.
Most ranking reports look at keywords you have already chosen. That keeps the biggest gaps invisible: topics you never thought of because you don't track them. Looking from the competitor's side shows you the market as it is, not as you estimated it.
The gap widens as search shifts to AI answers. ChatGPT, Gemini and Perplexity cite the pages that answer a question most clearly, and those are almost always pages that already rank in Google. Close the keyword gap and you close the AI gap with it.
Methodology · what is what
What we decide, measure and estimate
Every number in the result belongs to one of these three. The report itself says which, per item, so you know what to lean on.
Assessed by our decision model
A judgement with a probability behind it: certain, likely or uncertain. Not a fact, but traceable — the same input gives the same judgement, and the certainty is always shown.
Which topic your site serves, and per gap the intent, the funnel stage and whether the keyword belongs to your cluster.
Measured
What we literally fetched or counted: HTTP status, HTML, robots.txt, sitemaps, feeds and search results. If it is not there, we say so.
Your homepage (title, H1, description) and the positions in the fetched search results, yours and those of the domains above you.
Estimated
Models and rules of thumb: search volumes, click rates, expected return. Good enough to prioritise with, not to budget on.
Search volumes, the cluster and what a top-3 position would be worth.
Simulated. When no decision model, provider or cluster is available — or the daily ceiling for the free tools is reached — the tool keeps running on deterministic example data. That is labelled on every item it touches.
Good to know
Questions about Keyword Gap Finder
From check to system
Finding the gap is step one. Traze closes it.
The Keyword Gap Finder shows which questions you are missing. Traze turns those questions into a plan, writes the pages in your voice, publishes them into your CMS and tracks whether they rank — in Google and in AI answers. Automatically, with you in the loop.
Keep going · next check
Done? Check the rest.
Every tool answers one question. These two follow on from what you just saw.
One check is a snapshot
Traze is the loop.
Traze researches, writes, publishes and optimises the content that gets you found in Google and in AI answers — automatically, with you in the loop. See pricing or book a demo.