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Example case · Fashion boutique

How a fashion boutique grew +370% in 14 months

Small boutique on a Start plan: ten pages a month, consistently on brand-specific long-tail. Organic traffic from 2,122 to 9,965 visitors a month, measured through 31 August 2026.

Organic traffic

Example data

+7,843

visitors / month added

+370%2,122 → 9,965 · 14 months
Example case

These numbers illustrate how Traze works and are not a measurement at a real customer. Verified customer cases carry a source and measurement date on every chart. Read how we measure.

Market
Netherlands, Belgium, Germany and United Kingdom
Industry
Fashion boutique
Plan
Start
CMS
Shopify
Started
July 2025
Measured through
31 August 2026
Duration
14 months
Source
Example series

Trend · organic traffic per month

The curve, month by month

Hover over the line or use the arrow keys for the numbers per month. The marker shows the month Traze started publishing.

05K10K15KStarting level · 2,122Jul 2025Sept 2025Nov 2025Jan 2026Mar 2026May 2026Aug 2026Traze started · Jul 2025Measured · Aug 2026
Organic traffic per month
MonthVisitors per month
July 20252,122
August 20252,200
September 20252,586
October 20252,865
November 20253,586
December 20254,607
January 20265,291
February 20266,589
March 20267,926
April 20268,209
May 20269,088
June 20269,945
July 20269,552
August 20269,965

Before and after

The results

Organic traffic

visitors per month

+7,843+370%
Was
2,122
Now
9,965

The story · derived from the data

Challenge, approach, result

No quotes, no embellishment: this is what the numbers, the plan and the routes used tell you.

  1. The challenge

    At the start this business had 2,122 organic visitors a month in Netherlands, Belgium, Germany and United Kingdom. Enough to see there was demand, too little to do anything with.

    With 4 markets came the question of which pages were needed per country and language, without doing the work twice.

    In short: Small boutique on a Start plan: ten pages a month, consistently on brand-specific long-tail.

  2. What Traze published

    On the Start plan Traze publishes 10 pages a month, which adds up to roughly 140 pages over this 14 months window. Every page went straight into the CMS after approval, with metadata, schema and internal links.

    The content mix followed the routes chosen: Fashion SEO, Multilingual SEO, Shopify SEO.

    The loop that ran here

    1. Learn — Traze learns your business first.
    2. Plan — It builds the strategy, on its own.
    3. Write — It writes the content.
    4. Publish — It ships everything for you.
    5. Optimise — It keeps improving.
    6. Measure — You see everything, live.

  3. The result

    After 14 months organic traffic stood at 9,965 visitors a month: 7,843 more than at the start, growth of 370%.

    The first months were slow, because new pages have to be indexed first and clusters need time. Half of the growth was in after 7 months; the largest monthly jump came in March 2026. Towards the measurement date the curve flattened out.

    AI citations were not tracked from the start in this case and are therefore not reported.

    Measurement date: 31 August 2026. The numbers have not been updated since.

Routes · in this case

The services behind this case

Every case is built from the same building blocks. These are the routes used here; open one to read what it does for your industry or CMS.

Similar · same routes

Cases with the same approach

All cases

Illustrative numbers to show how the system works — not a real customer.

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