Free
Free
For webmasters who want to see whether AI mentions their site yet.
10 prompts · 1 engineno pages
- Site audit after Search Console verification
- 10 AI prompts tracked in 1 engine
- Public score badge for your site
- All free tools without limits
Pricing · per published page
One price per month. No annual contract required.
You pay for what Traze delivers: pages that are researched, written, published into your CMS and then optimised. Strategy, AI visibility per engine and the dashboard are in every plan.
In every plan
- The full loop: learn, plan, write, publish, optimise and measure
- You approve the strategy and every page before anything goes live
- AI visibility per engine and rankings, live in your dashboard
- One price list in euro for every country, excluding VAT
From €690 per month for 10 pages, cancel monthly.
Plans · from free to enterprise
Choose how many pages Traze publishes for you each month.
Every plan includes the full loop. The difference is volume, the page types Traze may build and how much human guidance comes with it.
No minimum term. Cancel whenever you like, up to the last day of the month.
Lighter plans · measure first
Only want to know what AI says about you? These two plans measure, without publishing pages.
Measure
€79per month
For teams that want to measure AI visibility before having content made.
60 prompts · 4 enginesno pages
- 60 AI prompts tracked across 4 engines
- Weekly sampling with sources and citations
- Weekly report by e-mail and in your dashboard
- Everything in Free
Start
For businesses building their first long-tail and AI coverage.
€690
per month · excl. VAT
10 pages per month
≈ €69 per published, optimised page
Start with StartStart yourself, no sales call needed
- 10 published pages per month
- Long-tail and question-based articles
- Informational pages that feed AI answers
- Brand profile, strategy and content calendar
- Publishing into your CMS with metadata, schema and internal links
- AI visibility and rankings in your dashboard
Growth
For teams claiming several topics and building topical authority.
€1,190
per month · excl. VAT
20 pages per month
≈ €60 per published, optimised page
Start with GrowthStart yourself, no sales call needed
- 20 published pages per month
- Everything in Start
- Cluster-optimised category and product hubs
- Conversion-aligned service pages
- Continuous optimisation of existing pages
- Dedicated success manager
Scale
For brands scaling content production and AI visibility across markets.
€1,990
per month · excl. VAT
40 pages per month
≈ €50 per published, optimised page
Discuss ScaleWe set this plan up together
- 40 published pages per month
- Everything in Growth
- Location pages and multilingual variants
- Competitor and share-of-voice reporting per AI engine
- Quarterly strategy with a senior specialist
- Priority on new CMS integrations
Enterprise
For organisations with multiple domains, markets or a custom stack.
Custom
price on request
Custom volume and page types
Price per page drops with volume
Book a callWe set this plan up together
- Custom volume and page types
- Multiple domains and brands in one account
- Headless/custom CMS via API and webhooks
- SSO, DPA and security review
- Named team and SLA
All prices in euro, excluding VAT. One price list for every country, no regional markup. Prices cover one domain; extra domains and languages are discussed on Scale and Enterprise.
Compare · everything in one table
What exactly is in which plan?
No hidden modules. This is the full list, including the things an agency usually sells separately.
| Component | Freefreemeasure only | Measurefrom €69 / momeasure only | Startfrom €590 / mo | Growthfrom €990 / mo | Scalefrom €1,690 / mo | Enterprisecustom |
|---|---|---|---|---|---|---|
| Pages per month | Not included | Not included | 10 | 20 | 40 | Custom |
| AI prompts tracked per month | 10 | 60 | 100 | 250 | 600 | Custom |
| AI engines sampled | 1 | 4 | All | All | All | All |
| Page types | Not included | Not included | Articles and informational pages | Plus category hubs and service pages | Plus location pages and multilingual variants | All types, including custom |
| Brand profile and tone of voice | Not included | Not included | Included | Included | Included | Included |
| Strategy, content calendar and per-page approval | Not included | Not included | Included | Included | Included | Included |
| Publishing into your CMS with metadata, schema and internal links | Not included | Not included | Included | Included | Yes, with priority on new integrations | Yes, including headless and custom via API |
| Optimisation loop | Not included | Not included | For the pages Traze publishes | Also for your existing pages | Also for your existing pages | Also for your existing pages |
| AI visibility per engine | Monthly, 1 engine | Weekly, with sources and citations | Included | Included | Included | Included |
| Share of voice and competitor reporting per AI engine | Not included | Not included | Not included | Not included | Included | Included |
| Dedicated success manager | Not included | Not included | Not included | Included | Included | Named team |
| Quarterly strategy with a senior specialist | Not included | Not included | Not included | Not included | Included | Included |
| Multiple domains and brands in one account | Not included | Not included | Not included | Not included | Not included | Included |
| API and webhooks | Not included | Not included | Not included | Not included | On request | Included |
| SSO and data processing agreement | DPA as standard | DPA as standard | DPA as standard | DPA as standard | DPA as standard | Plus SSO and security review |
| Support and response time | Help centre | Email, within two working days | Email, within one working day | Success manager, within one working day | Success manager, with priority | Custom SLA |
Every plan publishes straight into your CMS and tracks AI visibility across ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, Claude, Copilot, Grok, Le Chat, DeepSeek and Bol Shophulp. Prices exclude VAT.
Definitions · what counts as a page
A page is only a page once it is live.
Every page that counts is researched, written from your brand profile, approved by you and published by Traze into your CMS, with metadata, schema and internal links included. These are the four types.
01
Article
A long-tail or question-based article that fully answers one search query or AI question. Direct answer at the top, explanation below, with a citability check so ChatGPT, Gemini and Perplexity can actually use it.
Example‘How much does a heat pump cost for a terraced house?’
02
Category hub
A cluster page that brings a topic or product category together: intro, sub-topics, comparisons and links to every underlying page. The page your topical authority rests on.
Example‘Heat pumps’ with air-to-water, hybrid, subsidies and costs as underlying articles
03
Service page
A conversion-aligned page for one service or product: problem, approach, proof, price indication and FAQ. Written to convince and to serve as a source in AI answers.
Example‘Heat pump installation’ with FAQ and a quote button
04
Location page
A variant of a service page for one city or region, with local context, structured data and unique copy per location. No find-and-replace of the place name.
Example‘Heat pump installer in Manchester’, then Leeds, Sheffield, York
How we count
- A page counts the moment it is approved and published in your CMS.
- Optimisations and rewrites of existing pages do not count; they are part of the loop.
- Multilingual variants of the same page count as separate pages.
- Need more or less? On the monthly plan you can switch plans every month.
Return · do the maths
What does a page that keeps working cost?
Having an article written by an agency or freelancer easily costs a few hundred euro, and that is before it is researched, published, given schema and internal links, or tracked in AI answers. With Traze you pay between €42 and €69 per page, depending on plan and term, and all of that is included.
Whether it pays off depends on your margins and search volume, not on our price. That is why we would rather run the numbers with your figures than ours.
Example dataWorked example · assumptions, not customer data
- Pages after 6 months on Growth20 per month × 6
- 120
- Extra visitors per monthat an average of 40 visitors per page
- 4,800
- Leads or orders per monthat 2% conversion
- 96
Illustrative numbers to show how the system works — not a real customer.
Results · example data
What it looks like when Traze does the work.
Organic trafficNL
Vloerenwinkel
Flooring
Example data
+30,000
visitors / month
AI citations: 0 → 210
Organic trafficNL
Edelstenenhandel
Gemstones
Example data
+12,700
visitors / month
AI citations: 12 → 153
Organic trafficNL · BE
Wasruimtemeubels
Laundry-room furniture
Example data
+8,259
visitors / month
AI citations: 0 → 142
Illustrative numbers to show how the system works — not a real customer.
Terms · no small print
What you can expect from us
Cancel monthly
Choose monthly and you are not tied to anything. Cancel from your account or by email, up to the last day of the month.
Switch whenever you like
Moving up is always possible, also within an annual contract. Moving down is immediate on monthly and happens at renewal on an annual contract.
The content is yours
Everything Traze publishes lives in your CMS, on your domain. If you stop, it all stays. No licence, no export, no watermark.
GDPR and data processing agreement
Traze only processes what it needs to publish and measure. A data processing agreement is a standard part of every plan.
Invoicing
One invoice per month, in advance, in euro and excluding VAT. Pay by direct debit or bank transfer. Pay an annual contract upfront and you get 10% off.
Honest billing · no surprises
How paying, pausing and stopping work
Subscriptions that quietly keep running are a business model we do not want. These are the rules, and they are in the terms too.
- Reminder seven days before renewal
- Before every renewal, monthly or annual, you get an email seven days ahead with the amount and a cancel link. No silent renewal.
- Cancel yourself, instantly
- You cancel in your account with one click, without a chat or a call. You keep access until the end of the paid period.
- Pausing is possible
- No content needed for a while? Pause for up to three months a year. Measurements continue, you pay nothing, your data stays.
- Credit never expires
- Pages you do not use in a month stay available for three months. Prepaid credit never expires as long as your account exists.
- No setup fee
- No setup fee, no onboarding package, no minimum volume. The first amount is the first month.
- Up and down
- Upgrades apply immediately, downgrades from the next period. Going from Measure back to Free is fine too; your measurements stay.
Reverse trial · see everything, then choose
Start with everything, settle into what you chose
Choose Measure and for the first fourteen days the Start features are open too: knowledge base, fact-check of AI claims and traffic attribution. After that your account automatically returns to Measure. We never move you up silently; upgrading is always one click by you.
Only measure, nothing written? That is fine: Free and Measure never publish anything. They exist for teams that first want to see whether AI mentions them.
Questions · about price and terms
Frequently asked questions about pricing
Choose cancel monthly and you are not tied to anything: you pay per month and can stop any month. Choose an annual contract and you commit to twelve months at a lower rate. After that the subscription continues month to month unless you cancel.
Start · today
Begin with Start or Growth. Your account is ready within one working day.
Enter your website, CMS and plan. We set up your account and email you the first steps. Prefer a demo first? That works too.