Example case · Flooring (B2B)
How a flooring (B2B) business grew +228% in 11 months
B2B project flooring; specification and application pages for architects and contractors. Organic traffic from 527 to 1,727 visitors a month, measured through 31 August 2026.
Organic traffic
Example data+1,200
visitors / month added
These numbers illustrate how Traze works and are not a measurement at a real customer. Verified customer cases carry a source and measurement date on every chart. Read how we measure.
- Market
- Netherlands
- Industry
- Flooring (B2B)
- Plan
- Start
- CMS
- WordPress
- Started
- October 2025
- Measured through
- 31 August 2026
- Duration
- 11 months
- Source
- Example series
Trend · organic traffic per month
The curve, month by month
Hover over the line or use the arrow keys for the numbers per month. The marker shows the month Traze started publishing.
| Month | Visitors per month |
|---|---|
| October 2025 | 527 |
| November 2025 | 567 |
| December 2025 | 629 |
| January 2026 | 714 |
| February 2026 | 937 |
| March 2026 | 1,138 |
| April 2026 | 1,292 |
| May 2026 | 1,555 |
| June 2026 | 1,645 |
| July 2026 | 1,638 |
| August 2026 | 1,727 |
Before and after
The results
Organic traffic
visitors per month
- Was
- 527
- Now
- 1,727
The story · derived from the data
Challenge, approach, result
No quotes, no embellishment: this is what the numbers, the plan and the routes used tell you.
The challenge
At the start this business had 527 organic visitors a month in Netherlands. Enough to see there was demand, too little to do anything with.
In short: B2B project flooring; specification and application pages for architects and contractors.
What Traze published
On the Start plan Traze publishes 10 pages a month, which adds up to roughly 110 pages over this 11 months window. Every page went straight into the CMS after approval, with metadata, schema and internal links.
The content mix followed the routes chosen: Manufacturing SEO, Enterprise SEO, WordPress SEO.
The loop that ran here
- Learn — Traze learns your business first.
- Plan — It builds the strategy, on its own.
- Write — It writes the content.
- Publish — It ships everything for you.
- Optimise — It keeps improving.
- Measure — You see everything, live.
The result
After 11 months organic traffic stood at 1,727 visitors a month: 1,200 more than at the start, growth of 228%.
The first months were slow, because new pages have to be indexed first and clusters need time. Half of the growth was in after 5 months; the largest monthly jump came in May 2026. Towards the measurement date the curve flattened out.
AI citations were not tracked from the start in this case and are therefore not reported.
Measurement date: 31 August 2026. The numbers have not been updated since.
Routes · in this case
The services behind this case
Every case is built from the same building blocks. These are the routes used here; open one to read what it does for your industry or CMS.
Similar · same routes
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Illustrative numbers to show how the system works — not a real customer.
Your brand could be next
Want growth like this?
This case ran on the Start plan. Check for free where you stand today in Google and AI answers, or book a demo and we will walk through your own curve.