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Example case · Underfloor heating

How an underfloor heating business grew +567% in 11 months

Manufacturer with an installer network; technical questions answered before installers get them. Organic traffic from 96 to 640 visitors a month, measured through 31 August 2026.

Organic traffic

Example data

+544

visitors / month added

+567%96 → 640 · 11 months
Example case

These numbers illustrate how Traze works and are not a measurement at a real customer. Verified customer cases carry a source and measurement date on every chart. Read how we measure.

Market
Netherlands and Belgium
Industry
Underfloor heating
Plan
Growth
Started
October 2025
Measured through
31 August 2026
Duration
11 months
Source
Example series

Trend · organic traffic per month

The curve, month by month

Hover over the line or use the arrow keys for the numbers per month. The marker shows the month Traze started publishing.

0200400600800Starting level · 96Oct 2025Dec 2025Feb 2026Apr 2026Jun 2026Aug 2026Traze started · Oct 2025Measured · Aug 2026
Organic traffic per month
MonthVisitors per month
October 202596
November 2025107
December 2025135
January 2026201
February 2026269
March 2026356
April 2026483
May 2026540
June 2026577
July 2026652
August 2026640

Before and after

The results

Organic traffic

visitors per month

+544+567%
Was
96
Now
640

The story · derived from the data

Challenge, approach, result

No quotes, no embellishment: this is what the numbers, the plan and the routes used tell you.

  1. The challenge

    At the start this business had almost no organic traffic: 96 visitors a month in Netherlands and Belgium. There was no existing search demand to ride on; it had to be built page by page.

    In short: Manufacturer with an installer network; technical questions answered before installers get them.

  2. What Traze published

    On the Growth plan Traze publishes 20 pages a month, which adds up to roughly 220 pages over this 11 months window. Every page went straight into the CMS after approval, with metadata, schema and internal links.

    The content mix followed the routes chosen: Manufacturing SEO.

    The loop that ran here

    1. Learn — Traze learns your business first.
    2. Plan — It builds the strategy, on its own.
    3. Write — It writes the content.
    4. Publish — It ships everything for you.
    5. Optimise — It keeps improving.
    6. Measure — You see everything, live.

  3. The result

    After 11 months organic traffic stood at 640 visitors a month: 544 more than at the start, growth of 567%.

    The first months were slow, because new pages have to be indexed first and clusters need time. Half of the growth was in after 6 months; the largest monthly jump came in April 2026. Towards the measurement date the curve flattened out.

    AI citations were not tracked from the start in this case and are therefore not reported.

    Measurement date: 31 August 2026. The numbers have not been updated since.

Routes · in this case

The services behind this case

Every case is built from the same building blocks. These are the routes used here; open one to read what it does for your industry or CMS.

Similar · same routes

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Illustrative numbers to show how the system works — not a real customer.

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