Which brands does AI name for questions about investing?

1. 01“Welke broker is het goedkoopst voor beleggen in indexfondsen in Nederland?”
2. 02“Waar begin ik met beleggen als beginner met 100 euro per maand?”
3. 03“Welke beleggingsplatformen hebben de laagste kosten?”
4. 04“Wat is beter: zelf beleggen of vermogensbeheer laten doen?”
5. 05“Welke brokers zijn veilig en vallen onder Nederlands toezicht?”
6. 06“Welke aanbieders zijn goed voor duurzaam beleggen?”
7. 07“Hoe beleg ik fiscaal slim voor mijn pensioen als zzp'er?”
8. 08“Welke broker is handig voor beleggen in Amerikaanse aandelen?”

Without a brand name, in Dutch, with the Netherlands as market. The same set every week.

The personas behind the questions

• Beginner die maandelijks in indexfondsen wil beleggen
• Belegger die let op kosten en spreiding
• Iemand die beleggen voor pensioen onderzoekt

Personas and questions are in Dutch: the index measures the Dutch market.

• 01Every question goes to the engines through their API in a clean session: no account, no history, no personalisation.
• 02Brand names are extracted from each answer (text extraction). Per brand the decision layer judges whether it is a real brand in this sector, whether it is a marketplace, how it is spoken about and how prominently it appears. That certainty is shown in the table.
• 03Brands only count when the probability that they are a real brand is at least 50%. Borderline cases are left out.
• 04Share is measured over a four-week window with a 95% confidence interval. Names that turn out to be the same company are merged once the decision layer confirms it.
• 05Engines without a usable API (such as Google AI Overviews) are not in this index. Browser captures of consumer products follow once the capture service is publicly available; those will be labelled separately.