Sector index · measured weekly
Which brands does AI name when Dutch consumers ask for advice?
Method · in short
- 01
A fixed question set per sector
Eight to twelve buying questions a Dutch consumer or buyer really asks, without a brand name. The set is versioned; changing it starts a new series.
- 02
Rotation inside a budget
Not every sector can run every week. We measure within a fixed weekly budget and rotate through the list, so every sector is sampled at least once every four weeks.
- 03
Counting brands, with certainty
From every answer we extract the named brands and judge, per brand, whether it is a real brand, whether it is a marketplace and how it is spoken about. The certainty of that judgement is shown on every row.
Coverage and budget
- Sectors in the index
- 124
- Each with its own fixed question set and three buyer personas.
- Measured in four weeks
- 0
- Sectors sampled in the last 4 weeks.
- Latest measured week
- —
- No measured week has been completed yet.
- Weekly budget
- € 15
- Maximum engine spend per week. When the budget runs out, a sector moves to next week.
Sectors · 16
Retail and webshops
Products people buy online or in store.
E-bikes
not measured yetBike brands and shops AI recommends when buying an electric bike.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardElectronics shops
not measured yetShops AI recommends for laptops, phones and appliances.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardMattresses
not measured yetMattress brands and bedding shops AI names when you want to sleep better.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardFurniture
not measured yetFurniture retailers and brands AI suggests when furnishing your home.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardBaby gear
not measured yetShops and brands AI names for prams, car seats and nurseries.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPet supplies
not measured yetPet shops and food brands AI recommends for dogs, cats and small pets.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardGlasses and lenses
not measured yetOpticians and online eyewear shops AI names for new glasses or lenses.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardSportswear and shoes
not measured yetSports retailers and brands AI recommends for running, fitness and team sports.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardToys
not measured yetToy shops and brands AI suggests for gifts and birthdays.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardJewellery and watches
not measured yetJewellers and brands AI names for jewellery, watches and wedding rings.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCoffee machines
not measured yetBrands and shops AI recommends for espresso, beans and bean-to-cup machines.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardWine and spirits
not measured yetLiquor stores and wine shops AI names for wine, beer and spirits.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardGrocery delivery
not measured yetSupermarkets and delivery services AI names when you have groceries delivered.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardSecond-hand marketplaces
not measured yetMarketplaces and refurbished shops AI names for buying or selling second-hand.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardFashion and clothing
not measured yetClothing retailers and brands AI recommends for everyday and business wear.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardFlowers and gifts
not measured yetFlorists and gift shops AI names for same-day delivery.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 14
Home, renovation and energy
Renovating, greening and everything around the house.
Heat pumps
not measured yetInstallers and brands AI names when you ask about a heat pump for your home.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardKitchens
not measured yetKitchen retailers and brands AI suggests for a new kitchen.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardSolar panels
not measured yetInstallers and panels AI names for rooftop solar power.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHome batteries
not measured yetBrands and installers AI names for storing your own electricity.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardInsulation
not measured yetInsulation companies AI names for cavity walls, floors and roofs.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardBathrooms
not measured yetBathroom specialists and brands AI suggests for a renovation.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardWindows and frames
not measured yetSuppliers AI names for plastic window frames and insulating glass.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardFlooring
not measured yetFlooring retailers and brands AI recommends for vinyl, wood and tiles.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardRoofing
not measured yetRoofers AI names for leaks, roof renovation and dormers.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardGarden landscaping
not measured yetLandscapers and garden centres AI suggests for a new garden.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPainters
not measured yetPainting companies AI names for interior and exterior work.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardAir conditioning
not measured yetBrands and installers AI names for cooling and heating with air conditioning.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardEnergy suppliers
not measured yetSuppliers and comparison sites AI names for electricity and gas contracts.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardContractors and renovations
not measured yetContractors and builders AI names for extensions and renovations.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 13
Consumer services
Subscriptions, help at home and personal services.
Mobile plans
not measured yetCarriers AI names when you look for a SIM-only or phone plan.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardGyms
not measured yetFitness chains AI names when you look for a gym.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardInternet providers
not measured yetProviders AI names for fibre, cable and TV packages at home.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHome cleaning services
not measured yetCleaning companies and platforms AI names for help around the house.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardMoving companies
not measured yetMovers and storage providers AI names when you relocate.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardChildcare
not measured yetChildcare organisations and agencies AI names for daycare and after-school care.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHair and beauty
not measured yetSalons and chains AI names for cuts, colour and skincare.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPhotographers
not measured yetPhotographers and studios AI names for weddings, family and business work.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardWedding venues
not measured yetVenues and planners AI names for a wedding.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardFuneral services
not measured yetFuneral directors AI names for a funeral or bereavement support.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardLocksmiths
not measured yetLocksmiths AI names for lockouts, break-in damage and security.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHome security
not measured yetSecurity companies and brands AI names for home alarms and cameras.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCatering and caterers
not measured yetCaterers AI names for parties, office lunches and buffets.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 13
Business services
What owners and buyers look for on behalf of a company.
Marketing agencies
not measured yetAgencies AI names when a company looks for marketing help.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardSEO agencies
not measured yetAgencies AI names for visibility in Google and in AI answers.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardWeb design agencies
not measured yetAgencies AI names for building a new website or webshop.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardAccounting firms
not measured yetAccountants and bookkeeping firms AI names for annual accounts and advice.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPayroll services
not measured yetProviders AI names for payslips, HR and payrolling.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardStaffing agencies
not measured yetStaffing and secondment firms AI names when hiring people.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardOffice fit-out
not measured yetSuppliers AI names for desks, chairs and acoustics in the office.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPrinting
not measured yetPrinters AI names for business cards, packaging and signage.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardFulfilment and logistics
not measured yetFulfilment partners and carriers AI names for storage and shipping.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardTranslation agencies
not measured yetTranslation agencies AI names for websites, contracts and sworn translations.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardDebt collection
not measured yetCollection agencies AI names for unpaid invoices.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCommercial cleaning
not measured yetCleaning companies AI names for offices, schools and business premises.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardBusiness telephony
not measured yetProviders AI names for VoIP, customer contact and business plans.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 11
Health and care
Treatments, aids and care providers.
Dentists
not measured yetDental practices and chains AI names for a new dentist or treatment.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardOrthodontics
not measured yetOrthodontists and providers of braces and aligners AI names.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPhysiotherapy
not measured yetPractices AI names for back pain, rehabilitation and sports injuries.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardMental health care
not measured yetProviders AI names for psychologists, coaching and online therapy.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHearing aids
not measured yetHearing specialists and brands AI names for hearing loss.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardLaser eye surgery
not measured yetEye clinics AI names for laser treatment and lens implants.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHome care
not measured yetHome care organisations AI names for nursing and help at home.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardWeight loss and nutrition
not measured yetDietitians and programmes AI names for weight loss and healthier eating.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCosmetic clinics
not measured yetClinics AI names for skin treatments and cosmetic procedures.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardOnline pharmacies
not measured yetPharmacies and delivery services AI names for medicines at home.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardSupplements
not measured yetBrands and shops AI names for vitamins and sports nutrition.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 11
Money and insurance
Borrowing, saving, investing and insuring.
Mortgages
not measured yetBanks, lenders and advisers AI recommends for mortgage questions.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHealth insurance
not measured yetInsurers and comparison sites AI names around the switching season.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCar insurance
not measured yetInsurers and comparison sites AI names for insuring a car.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHome insurance
not measured yetInsurers AI names for buildings, contents and liability cover.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardTravel insurance
not measured yetProviders AI names for annual travel and cancellation cover.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardInvesting
not measured yetBrokers and wealth managers AI names for investing in index funds.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardSavings and deposits
not measured yetBanks AI names for savings accounts and deposits with the best rates.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPensions
not measured yetProviders and advisers AI names for pension build-up and annuities.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardLoans and credit
not measured yetLenders AI names for personal loans and revolving credit.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardBusiness insurance
not measured yetInsurers and brokers AI names for liability and disability cover.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardBank accounts
not measured yetBanks AI names for personal and business current accounts.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 7
Legal
Lawyers, notaries and legal help.
Employment lawyers
not measured yetLawyers AI names for dismissal, settlement agreements and workplace disputes.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardFamily law and divorce
not measured yetLawyers and divorce mediators AI names for separation and maintenance.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardNotaries
not measured yetNotary offices AI names for property transfer, wills and company formation.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPersonal injury
not measured yetPersonal injury specialists AI names after an accident or medical error.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardMediation
not measured yetMediators AI names for workplace, family and business conflicts.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCorporate law
not measured yetFirms AI names for contracts, acquisitions and business disputes.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardLegal expenses insurance
not measured yetInsurers AI names for legal help through insurance.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 10
Travel and leisure
Holidays, outings and everything leisure.
Holidays
not measured yetTour operators and booking sites AI suggests for a holiday.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHoliday parks
not measured yetParks and bungalow providers AI names for a weekend or midweek away.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCampers and caravans
not measured yetRental firms, dealers and brands AI names for camping on wheels.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHotels
not measured yetHotels and booking sites AI names for city trips and business travel.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardFlights
not measured yetBooking sites and airlines AI names when searching for flights.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCruises
not measured yetCruise lines and specialists AI names for a cruise holiday.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardWinter sports
not measured yetProviders AI names for ski holidays, lift passes and equipment.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardTheme parks and attractions
not measured yetParks and attractions AI names for a day out.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardRestaurants
not measured yetRestaurants and booking platforms AI names for eating out.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardTickets and events
not measured yetTicket platforms AI names for concerts, festivals and theatre.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 9
Automotive and mobility
Buying, leasing, charging and maintaining.
Car dealers and used cars
not measured yetDealers and used-car platforms AI names when buying a car.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPrivate lease
not measured yetLease companies AI names for a car on a monthly contract.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardElectric cars
not measured yetBrands and dealers AI names when switching to electric driving.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCharging points
not measured yetSuppliers and charge cards AI names for home and business charging.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCar rental
not measured yetRental firms and car-sharing services AI names for a car by the day.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCar body repair
not measured yetRepair shops AI names after a collision or dent.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardMOT and servicing
not measured yetGarages and chains AI names for inspection, servicing and repairs.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardTyres
not measured yetTyre brands and fitters AI names for new tyres.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardScooters and motorcycles
not measured yetDealers and brands AI names for scooters, motorcycles and lessons.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 8
Education and work
Learning, upskilling and finding work.
Driving schools
not measured yetDriving schools AI names for lessons, intensive courses and test anxiety.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardLanguage courses
not measured yetLanguage institutes and apps AI names for learning Dutch, English or Spanish.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardOnline courses
not measured yetPlatforms AI names for online learning and certificates.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardTutoring and homework support
not measured yetTutoring services AI names for exam training and homework support.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPart-time degrees
not measured yetUniversities of applied sciences and providers AI names for study alongside work.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardIT training and bootcamps
not measured yetProviders AI names for programming, data and cloud certifications.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCorporate training
not measured yetTraining firms AI names for leadership, sales and team development.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCareer coaching
not measured yetCoaches and agencies AI names for a career switch or outplacement.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
Sectors · 12
Software and IT
Tools and IT services for freelancers, SMEs and teams.
Accounting software
not measured yetAccounting tools AI recommends to freelancers and SMEs.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCRM software
not measured yetCRM systems AI names for sales, follow-up and customer management.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardE-commerce platforms
not measured yetPlatforms AI names for starting or migrating a webshop.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardProject management software
not measured yetTools AI names for planning, tasks and team collaboration.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardHR software
not measured yetHR systems AI names for leave, absence and personnel records.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardEmail marketing
not measured yetTools AI names for newsletters, automations and customer contact.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardInventory and order management
not measured yetSoftware AI names for stock, orders and warehouse processes.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardPoint of sale
not measured yetPOS systems AI names for shops, hospitality and checkout.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardWeb hosting
not measured yetHosting providers AI names for websites, domains and email.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardManaged IT
not measured yetIT providers AI names for management, workplaces and support.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardCybersecurity
not measured yetSecurity firms AI names for pentests, awareness and NIS2.
In the rotation: due within 4 weeks.
8 questions readyView leaderboardScheduling software
not measured yetTools AI names for rosters, appointments and work orders.
In the rotation: due within 4 weeks.
8 questions readyView leaderboard
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