AI search6 min read
What Google's AI Mode changes for online stores
AI Mode turns Google into a conversation instead of a list. What that changes for product search, category pages and feeds — and what I would advise online stores to do now.
Tim
Insights · analysis
What is really changing in search.
Not a news roundup, but our own first-person analysis: what we see in the platform, what we make of it and what you should do. Monthly cadence.
Why read us
First-hand analysis, not second-hand.
We write about search because we build a platform for it every day. That colours our view, and we say so.
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From the field
We see what changes in customer data and in the engines we track, not just in other people's blogs.
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With an opinion
Every analysis ends with what we think and what we would do. You are allowed to disagree.
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Looking ahead
We try to write earlier about what is coming rather than later about what was. Without invented numbers or predictions we cannot back up.
From analysis to action
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