Which brands does AI name for questions about career coaching?

1. 01“Welke loopbaancoaches in Nederland worden aanbevolen?”
2. 02“Wat kost loopbaanbegeleiding en vergoedt de werkgever dat?”
3. 03“Welke bureaus doen outplacement na een ontslag?”
4. 04“Wie helpt bij het schrijven van een cv en LinkedIn-profiel?”
5. 05“Welke coaches zijn gespecialiseerd in een carrièreswitch na je veertigste?”
6. 06“Welke trajecten zijn geschikt bij burn-out en terugkeer naar werk?”
7. 07“Welke loopbaancoaches werken online met vaste gesprekken?”
8. 08“Welke bureaus helpen zzp'ers met het vinden van opdrachten?”

Without a brand name, in Dutch, with the Netherlands as market. The same set every week.

The personas behind the questions

• Werknemer die vastzit in zijn baan en wil switchen
• Werkgever die outplacement inkoopt
• Sollicitant die hulp wil bij cv en gesprekken

Personas and questions are in Dutch: the index measures the Dutch market.

• 01Every question goes to the engines through their API in a clean session: no account, no history, no personalisation.
• 02Brand names are extracted from each answer (text extraction). Per brand the decision layer judges whether it is a real brand in this sector, whether it is a marketplace, how it is spoken about and how prominently it appears. That certainty is shown in the table.
• 03Brands only count when the probability that they are a real brand is at least 50%. Borderline cases are left out.
• 04Share is measured over a four-week window with a 95% confidence interval. Names that turn out to be the same company are merged once the decision layer confirms it.
• 05Engines without a usable API (such as Google AI Overviews) are not in this index. Browser captures of consumer products follow once the capture service is publicly available; those will be labelled separately.