Which brands does AI name for questions about corporate training?

1. 01“Welke trainingsbureaus zijn goed voor leiderschapsontwikkeling?”
2. 02“Wat kost een incompany training per dag in Nederland?”
3. 03“Welke bureaus geven salestraining met meetbaar resultaat?”
4. 04“Welke trainingen helpen bij samenwerking en feedback in teams?”
5. 05“Welke aanbieders doen trainingen over AI-gebruik op de werkvloer?”
6. 06“Welke bureaus werken met gecertificeerde trainers?”
7. 07“Welke trainingen zijn geschikt voor een kleine organisatie?”
8. 08“Welke bureaus combineren training met coaching op de werkvloer?”

Without a brand name, in Dutch, with the Netherlands as market. The same set every week.

The personas behind the questions

• HR-manager die een leiderschapsprogramma inkoopt
• Salesdirecteur die het team wil laten trainen
• Teamleider die een teamdag met inhoud zoekt

Personas and questions are in Dutch: the index measures the Dutch market.

• 01Every question goes to the engines through their API in a clean session: no account, no history, no personalisation.
• 02Brand names are extracted from each answer (text extraction). Per brand the decision layer judges whether it is a real brand in this sector, whether it is a marketplace, how it is spoken about and how prominently it appears. That certainty is shown in the table.
• 03Brands only count when the probability that they are a real brand is at least 50%. Borderline cases are left out.
• 04Share is measured over a four-week window with a 95% confidence interval. Names that turn out to be the same company are merged once the decision layer confirms it.
• 05Engines without a usable API (such as Google AI Overviews) are not in this index. Browser captures of consumer products follow once the capture service is publicly available; those will be labelled separately.