Which brands does AI name for questions about childcare?

1. 01“Wat kost kinderopvang per dag in Nederland en wat krijg ik terug?”
2. 02“Welke kinderopvangorganisaties hebben de beste beoordelingen?”
3. 03“Kinderdagverblijf of gastouder: wat is beter voor een baby?”
4. 04“Waar vind ik buitenschoolse opvang met korte wachtlijst?”
5. 05“Welke gastouderbureaus zijn betrouwbaar?”
6. 06“Welke opvang biedt flexibele dagen zonder vast contract?”
7. 07“Hoe vraag ik kinderopvangtoeslag aan en wie helpt daarbij?”
8. 08“Welke opvang werkt met een vast team en kleine groepen?”

Without a brand name, in Dutch, with the Netherlands as market. The same set every week.

The personas behind the questions

• Ouder die opvang zoekt voor drie dagen per week
• Ouder die kiest tussen kinderdagverblijf en gastouder
• Ouder die bso zoekt dicht bij school

Personas and questions are in Dutch: the index measures the Dutch market.

• 01Every question goes to the engines through their API in a clean session: no account, no history, no personalisation.
• 02Brand names are extracted from each answer (text extraction). Per brand the decision layer judges whether it is a real brand in this sector, whether it is a marketplace, how it is spoken about and how prominently it appears. That certainty is shown in the table.
• 03Brands only count when the probability that they are a real brand is at least 50%. Borderline cases are left out.
• 04Share is measured over a four-week window with a 95% confidence interval. Names that turn out to be the same company are merged once the decision layer confirms it.
• 05Engines without a usable API (such as Google AI Overviews) are not in this index. Browser captures of consumer products follow once the capture service is publicly available; those will be labelled separately.