Which brands does AI name for questions about home security?

1. 01“Welk alarmsysteem voor thuis is het beste in Nederland?”
2. 02“Wat kost een alarmsysteem met meldkamer per maand?”
3. 03“Welke beveiligingscamera's zijn goed zonder abonnement?”
4. 04“Welke beveiligingsbedrijven installeren alarm met certificaat?”
5. 05“Is een alarmsysteem met meldkamer de kosten waard?”
6. 06“Welke merken slimme deurbellen werken het beste?”
7. 07“Wie beveiligt een winkel of bedrijfspand in Nederland?”
8. 08“Welk alarmsysteem kan ik zelf installeren?”

Without a brand name, in Dutch, with the Netherlands as market. The same set every week.

The personas behind the questions

• Huiseigenaar die na een inbraak in de buurt beveiliging wil
• Ondernemer die een winkel wil beveiligen
• Koper die zelf wil installeren zonder abonnement

Personas and questions are in Dutch: the index measures the Dutch market.

• 01Every question goes to the engines through their API in a clean session: no account, no history, no personalisation.
• 02Brand names are extracted from each answer (text extraction). Per brand the decision layer judges whether it is a real brand in this sector, whether it is a marketplace, how it is spoken about and how prominently it appears. That certainty is shown in the table.
• 03Brands only count when the probability that they are a real brand is at least 50%. Borderline cases are left out.
• 04Share is measured over a four-week window with a 95% confidence interval. Names that turn out to be the same company are merged once the decision layer confirms it.
• 05Engines without a usable API (such as Google AI Overviews) are not in this index. Browser captures of consumer products follow once the capture service is publicly available; those will be labelled separately.