Which brands does AI name for questions about crm software?

1. 01“Welk CRM-systeem is het beste voor een klein bedrijf in Nederland?”
2. 02“Wat kost een CRM per gebruiker per maand?”
3. 03“Welk CRM is makkelijk in gebruik zonder consultant?”
4. 04“Welke CRM-systemen koppelen goed met e-mail en agenda?”
5. 05“Welk CRM is geschikt voor B2B-sales met lange trajecten?”
6. 06“Welke CRM-software heeft goede offerte- en factuurfuncties?”
7. 07“Welk CRM werkt goed samen met een webshop?”
8. 08“Welke CRM-systemen bewaren data in Europa?”

Without a brand name, in Dutch, with the Netherlands as market. The same set every week.

The personas behind the questions

• Salesmanager met een team van vijf accountmanagers
• Zzp'er die opvolging van offertes wil automatiseren
• Mkb-bedrijf dat CRM aan de webshop koppelt

Personas and questions are in Dutch: the index measures the Dutch market.

• 01Every question goes to the engines through their API in a clean session: no account, no history, no personalisation.
• 02Brand names are extracted from each answer (text extraction). Per brand the decision layer judges whether it is a real brand in this sector, whether it is a marketplace, how it is spoken about and how prominently it appears. That certainty is shown in the table.
• 03Brands only count when the probability that they are a real brand is at least 50%. Borderline cases are left out.
• 04Share is measured over a four-week window with a 95% confidence interval. Names that turn out to be the same company are merged once the decision layer confirms it.
• 05Engines without a usable API (such as Google AI Overviews) are not in this index. Browser captures of consumer products follow once the capture service is publicly available; those will be labelled separately.