Which brands does AI name for questions about email marketing?

1. 01“Welke e-mailmarketingtool is het beste voor een webshop?”
2. 02“Wat kost e-mailmarketingsoftware bij 20.000 abonnees?”
3. 03“Welke tools hebben goede automations voor verlaten winkelwagens?”
4. 04“Welke e-mailtools zijn gratis om mee te beginnen?”
5. 05“Welke e-mailmarketingsoftware voldoet aan de AVG met servers in Europa?”
6. 06“Welke tools koppelen met de bekende webshopplatformen?”
7. 07“Welke software heeft de beste leverbaarheid van e-mails?”
8. 08“Welke tool is het handigst voor een nieuwsbrief zonder technische kennis?”

Without a brand name, in Dutch, with the Netherlands as market. The same set every week.

The personas behind the questions

• Marketeer die een nieuwsbrief naar 20.000 abonnees stuurt
• Webshop die verlaten winkelwagens wil opvolgen
• Zzp'er die goedkoop wil starten met een lijst

Personas and questions are in Dutch: the index measures the Dutch market.

• 01Every question goes to the engines through their API in a clean session: no account, no history, no personalisation.
• 02Brand names are extracted from each answer (text extraction). Per brand the decision layer judges whether it is a real brand in this sector, whether it is a marketplace, how it is spoken about and how prominently it appears. That certainty is shown in the table.
• 03Brands only count when the probability that they are a real brand is at least 50%. Borderline cases are left out.
• 04Share is measured over a four-week window with a 95% confidence interval. Names that turn out to be the same company are merged once the decision layer confirms it.
• 05Engines without a usable API (such as Google AI Overviews) are not in this index. Browser captures of consumer products follow once the capture service is publicly available; those will be labelled separately.