Which brands does AI name for questions about payroll services?

1. 01“Wie verzorgt de salarisadministratie voor een klein bedrijf?”
2. 02“Wat kost salarisadministratie per medewerker per maand?”
3. 03“Welke partijen combineren salarisadministratie met hr-software?”
4. 04“Wat is het verschil tussen payrolling en salarisadministratie?”
5. 05“Welke aanbieders zijn goed bij cao-gebonden bedrijven?”
6. 06“Wie regelt loonaangifte en verzuimverzekering samen?”
7. 07“Welke partij is het beste voor een bedrijf met veel oproepkrachten?”
8. 08“Welke salarisverwerkers koppelen met boekhoudsoftware?”

Without a brand name, in Dutch, with the Netherlands as market. The same set every week.

The personas behind the questions

• Ondernemer die zijn eerste medewerker aanneemt
• Officemanager die de loonadministratie wil uitbesteden
• Directeur die payrolling overweegt voor flexkrachten

Personas and questions are in Dutch: the index measures the Dutch market.

• 01Every question goes to the engines through their API in a clean session: no account, no history, no personalisation.
• 02Brand names are extracted from each answer (text extraction). Per brand the decision layer judges whether it is a real brand in this sector, whether it is a marketplace, how it is spoken about and how prominently it appears. That certainty is shown in the table.
• 03Brands only count when the probability that they are a real brand is at least 50%. Borderline cases are left out.
• 04Share is measured over a four-week window with a 95% confidence interval. Names that turn out to be the same company are merged once the decision layer confirms it.
• 05Engines without a usable API (such as Google AI Overviews) are not in this index. Browser captures of consumer products follow once the capture service is publicly available; those will be labelled separately.